Calista Ads Report

CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-07 → 2026-11-05

Needs attention

Running, but a few things should be tuned for better results.

In short

1Campaign status: Enabled (LEARNING)
2Enough data for a first assessment (227 clicks).
3The test review date has arrived.

Search words that work

Words that work30

Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions

2,350

Times your ad was shown

Last 30-day trend▲ Rising

Clicks to website

227

People who clicked the ad to your site

Last 30-day trend▲ Rising

Click rate (CTR)

9.7%

Clicks ÷ impressions. Higher = ad matches intent

Last 30-day trend▲ Rising

Cost per click

฿37.20

Spend ÷ clicks

Last 30-day trend▲ Rising

Spend

฿8,443.87

Money actually spent (THB)

Last 30-day trend▲ Rising

Book Now clicks (interest)

People who pressed Book Now on the site

Last 30-day trend▲ Rising

Book Now rate per click

27.8%

Book Now clicks ÷ clicks

Last 30-day trend▲ Rising

Cost per Book Now click

฿134.03

Spend ÷ Book Now clicks

Last 30-day trend▲ Rising

Invalid clicks

Clicks Google filtered out as invalid (bots / accidental repeats); not charged

Last 30-day trend▲ Rising

Invalid click rate

0.4%

Invalid ÷ (valid clicks + invalid)

Last 30-day trend▲ Rising

Phone calls

Call Now clicks

People who tapped Call Now on the site after an ad click

Last 30-day trend▲ Rising

Call Now rate per click

0.4%

Call Now clicks ÷ clicks

Last 30-day trend▲ Rising

Cost per Call Now click

฿8,443.87

Spend ÷ Call Now clicks

Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:00

Device

mobile

Keyword

relaxing massage near me

Performance by ad (selected range)

Ad (headlines)	Impr.	Clicks	Cost	Book	Call	Cost/call
Thai Massage Auckland \| Remuera, Auckland \| Book Your Massage Today Massage Services - Auckland · #828384435051	1,729	163	฿6,077.55	43	0	—
Book Your Thai Massage Now \| Book Online in Seconds \| Reserve Your Massage Today Massage Services - Auckland · #829703216577	581	59	฿2,191.70	22	1	฿2,192
Thai Massage Auckland \| Remuera, Auckland \| Book Your Massage Today Thai Massage Near Me · #829714658795	39	5	฿174.62	1	0	—

Where clicks came from (selected range)

City

	Clicks	Book	Call
Auckland,Auckland,Auckland	215	66	1
Warkworth,Auckland	1	0	0
Waiuku,Auckland	1	0	0
Kumeu,Auckland	0	0	0
Wellsford,Auckland	0	0	0
Riverhead,Auckland	0	0	0
Wainui,Auckland	0	0	0
Whitford,Auckland	0	0	0
Kingseat,Auckland	0	0	0
Pukekohe	0	0	0

Postal code

	Clicks	Book	Call
1010,Auckland	43	11	0
2022,Auckland	10	5	0
1061,Auckland	7	0	0
0632,Auckland	5	1	1
1071,Auckland	4	1	0
1072,Auckland	4	1	0
2013,Auckland	4	1	0
1011,Auckland	4	1	0
1041,Auckland	4	1	0
2014,Auckland	4	1	0

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers227 / 20 clicks

Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

227▲ 16

Total spend

Money spent in total

฿8,444▲ ฿566

Total Book Now clicks

People who pressed Book Now, in total

63▲ 6

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

฿134▼ ฿4▲ max ฿663

Why so few impressions

Search words switched on16
Of those, have appeared16
Words paused5
Ad hours10:00–20:30 NZ time (04:00–14:30 Thai)
Latest data pull5 Nov, 20:30 Thai · 6 Nov, 02:30 NZ

Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

Cost per click (CPC)Lower is better
฿37.20Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.7%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.8%Target ≥ 10%
Pass

Recommended next steps

Based on cumulative totals since the campaign started

Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Date	Budget	Possible max / day	Spent
5 Nov · in progress	฿550	฿1,100	฿565.83
4 Nov	฿550	฿1,100	฿571.59
3 Nov	฿550	฿1,100	฿583.04
2 Nov	฿550	฿1,100	฿562.69
1 Nov	฿300	฿600	฿315.24
31 Oct	฿600	฿1,200	฿808.05
30 Oct	฿600	฿1,200	฿991.63
29 Oct	฿500	฿1,000	฿480.96
28 Oct	฿700	฿1,400	฿807.64
27 Oct	฿700	฿1,400	฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Date	CPC (≤ ฿40)	CTR (≥ 5%)	Book rate (≥ 10%)
5 Nov	฿35.36 Pass	9.3% Pass	37.5% Pass
4 Nov	฿63.51 Not yet	11.5% Pass	0.0% Not yet
3 Nov	฿34.30 Pass	10.2% Pass	23.5% Pass
2 Nov	฿35.17 Pass	9.0% Pass	37.5% Pass
1 Nov	฿28.66 Pass	10.6% Pass	9.1% Not yet
31 Oct	฿33.67 Pass	13.4% Pass	29.2% Pass
30 Oct	฿38.14 Pass	8.9% Pass	34.6% Pass
29 Oct	฿34.35 Pass	8.3% Pass	21.4% Pass
28 Oct	฿36.71 Pass	10.3% Pass	18.2% Pass
27 Oct	฿39.29 Pass	8.7% Pass	23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest

6 clicks, no Book Now or booking.

Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.7%

People who see the ad click at a healthy rate; ad copy and keywords match.

Do this: Keep the current ad copy; avoid frequent edits.

Cost per click is in range ฿37

Within the guideline.

Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"

Click rate above 5%.

Do this: Use them as a guide for headlines and add similar terms.

Best hours for clicks (NZ time): 14:00, 11:00, 13:00

Customers search and click most at these times.

Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions

Probably low search volume (e.g. hot stone 10-100 searches a month).

Do this: No rush, but if still unused after 30 days, merge or remove.

Searches that got clicks but no booking interest

"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (3 clicks, ฿109)
"couples massage" (2 clicks, ฿76)
"foot massage" (2 clicks, ฿75)

Do this: If a term is unrelated to your services, add it as a negative keyword right away.

1 invalid clicks (0.4%)

Google filtered 1 of 228 clicks (0.4%); those are not charged.

17 ad edit(s) in the last 3 days

5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d...
5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (...
5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n...
and 12 more (see the change log)

Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

10%▼ 0%▲ max 15%

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad

2,350

Clicked to site

227

9.7%

Pressed Book Now

27.8%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Clicks to websiteImpressions

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

Mobile217 CTR 9.6% · CPC ฿35
Desktop10 CTR 17.9% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

226Clicks from keywords

฿37.21Average cost per click

9.7%Click rate (CTR)

63Book Now clicks

KeywordShare of clicksImpr.ClicksCTRCPCCostBook

1thai massagephrase481459.4%฿45฿2,021.3313
2relaxing massage near mephrase581386.5%฿37฿1,424.316
3relaxation massage aucklandphrase317319.8%฿35฿1,078.222
4relaxation massagephrase226208.8%฿34฿680.576
5calista thai massageexact701825.7%฿33฿590.5113
6thai massage near meexact791113.9%฿29฿314.161
7calista thai massagephrase43818.6%฿34฿270.042
8couples massage aucklandphrase58712.1%฿37฿255.853
9couples massagephrase7068.6%฿37฿220.950
10deep tissue massage aucklandexact25520.0%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

Keyword	Clicks	Spend	Book clicks	Cost per Book click	Result
Total	220	฿8,188.79	63	฿130
calista thai massage	18	฿590.51	13	฿45	Good
thai massage	45	฿2,021.33	13	฿162	Good
relaxing massage near me	38	฿1,424.31	6	฿237	Good
relaxation massage	20	฿680.57	6	฿113	Good
thai massage remuera	5	฿166.19	4	฿42	Good
hot stone massage auckland	2	฿57.06	4	฿14	Good
couples massage auckland	7	฿255.85	3	฿85	Good
couples massage near me	4	฿137.40	3	฿46	Good
deep tissue massage auckland	5	฿186.63	3	฿75	Good
relaxation massage auckland	31	฿1,078.22	2	฿539	Good

2Daily view (only days with clicks or Book Now) — tap to open

Date	Keyword	Impr.	Clicks	Spend	Book clicks
21 Oct	Day total (4)	57	6	฿151.24	3
	thai massage	13	3	฿67.99	0
	relaxing massage near me	22	1	฿29.43	0
	hot stone massage auckland	3	1	฿28.81	3
	relaxation massage auckland	19	1	฿25.01	0
20 Oct	Day total (4)	39	6	฿166.17	1
	thai massage near me	8	3	฿82.97	0
	relaxation massage auckland	21	1	฿27.86	0
	relaxing massage near me	6	1	฿27.86	1
	thai massage auckland	4	1	฿27.48	0
19 Oct	Day total (1)	11	4	฿663.16	1
	thai massage	11	4	฿663.16	1

What people actually searched

Search term	Impr.	Clicks	Spend	Book clicks
couple massage	10	1	฿34.39	0
couples massage near me	10	1	฿34.43	3
lymphatic drainage massage auckland	6	1	฿39.95	0
male to male massage auckland	5	1	฿38.35	0
calista massage	4	1	฿34.12	1
massage mt roskill	4	1	฿39.54	0
massage place near me	4	1	฿33.48	0
relaxing massage near me	4	1	฿39.86	1
remuera thai massage	4	1	฿24.25	2
thai massage north shore auckland	4	1	฿46.73	0

Account and tracking status

Campaign status

Enabled

LEARNING

Ad status

Eligible (3 ads)

Book Now tag (GTM)

✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

2026-11-05Set desktop bid adjustment to -100% (no ads on desktop) per user order. Reason: over 18 Oct-5 Nov desktop had 10 clicks, THB 788 (CPC THB 79, nearly 2x mobile THB 35) and 4 Book Now that may include fake clicks. Verified after reload: mobile no adjustment, desktop -100%, tablet -100%. Revert: clear the bid adjustment on the Devices page.
2026-11-05Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now over 18 Oct-5 Nov. Mobile (217 clicks / 59 Book Now) and desktop (10 clicks, THB 788, CPC THB 79, 4 Book Now - kept) untouched. Verified after reload: tablet -100%.
2026-11-05Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 days, 2nd strike), 161.29.98, 122.63.64, 122.57.4, 49.224.107 (7 days). Released 103.141.102.9, 203.97.23.18, 47.72.110.31 and labeled them normal (per user order). Side effect: 161.29.x is a 2degrees mobile IP pool, so real customers there may be unable to reach the site until release. · Per Google Ads history: 6 IP exclusions added 18:47 and 1 removed (47.72.110.31) 18:53 (service account).
2026-11-05Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (no cap) per user order. Budget unchanged at THB 550/day. Risk: on 3-4 Nov this setup gave CPC ~THB 63 and exhausted the budget before 09:00; fake Book Now clicks may skew bidding; revert to Max Clicks + CPC THB 50 if impressions/clicks collapse. · Times per Google Ads change history: 18:32 (Target CPA THB 100), 18:34 (Maximize Conversions) · Side effect: Google removed 2 device bid adjustments (18:32); all 3 devices now have no bid adjustment.
2026-11-05Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage newmarket", "massage mount eden" (per user order). (18:29-18:30 Thai time)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.

Google Ads Performance ReportAds Report

In short

Search words that work

Key metrics

Invalid clicks

Phone calls

Where the calls came from (selected range)

Hour (NZ time)

Device

Keyword

Performance by ad (selected range)

Where clicks came from (selected range)

City

Postal code

Cumulative trend

Total clicks

Total spend

Total Book Now clicks

Cost per Book click (running)

Why so few impressions

Test results and next steps

Results vs targets (cumulative)

Recommended next steps

Daily budget (per day, not cumulative)

Daily results vs targets (separate from cumulative)

What to fix and what to do next

Needs fixing (by priority)

Working well (keep it)

Notes and context

Running totals up to today

Daily clicks

Daily spend

Daily click rate (CTR)

Customer journey: from ad view to Book Now click

Clicks by hour (New Zealand time)

Devices people use to reach the ad

Keywords with the most clicks

Details

Search words that work well

1Total since start

What people actually searched

Account and tracking status

Ad change log

Time conversion