Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-23 → 2026-11-05

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-23 → 2026-11-05
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,350
Times your ad was shown
Last 14-day trend▲ Rising
Clicks to website
227
People who clicked the ad to your site
Last 14-day trend▲ Rising
Click rate (CTR)
9.7%
Clicks ÷ impressions. Higher = ad matches intent
Last 14-day trend▲ Rising
Cost per click
฿37.20
Spend ÷ clicks
Last 14-day trend▲ Rising
Spend
฿8,443.87
Money actually spent (THB)
Last 14-day trend▲ Rising
Book Now clicks (interest)
63
People who pressed Book Now on the site
Last 14-day trend▲ Rising
Book Now rate per click
27.8%
Book Now clicks ÷ clicks
Last 14-day trend▼ Falling
Cost per Book Now click
฿134.03
Spend ÷ Book Now clicks
Last 14-day trend▲ Rising

Invalid clicks

Invalid clicks
1
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 14-day trend▲ Rising
Invalid click rate
0.4%
Invalid ÷ (valid clicks + invalid)
Last 14-day trend▲ Rising

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 14-day trend▲ Rising
Call Now rate per click
0.4%
Call Now clicks ÷ clicks
Last 14-day trend▲ Rising
Cost per Call Now click
฿8,443.87
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,524140฿4,966.65340—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		58159฿2,191.70221฿2,192
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		395฿174.6210—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland192571
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Wainui,Auckland000
Pukekohe000
Dairy Flat,Auckland000

Postal code

ClicksBookCall
1010,Auckland40110
2022,Auckland940
1061,Auckland700
0632,Auckland411
2013,Auckland410
1011,Auckland410
1041,Auckland410
2014,Auckland410
1071,Auckland210
1072,Auckland210

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers227 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.20Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.7%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.8%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov · in progress฿550฿1,100฿565.83
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
26 Oct฿42.14 Not yet6.8% Pass41.7% Pass
25 Oct฿24.06 Pass5.2% Pass33.3% Pass
24 Oct฿21.61 Pass15.7% Pass62.5% Pass
23 Oct฿25.93 Pass10.9% Pass0.0% Not yet
22 Oct฿18.62 Pass13.2% Pass28.6% Pass
21 Oct฿25.21 Pass8.3% Pass50.0% Pass
20 Oct฿27.69 Pass11.1% Pass16.7% Pass
19 Oct฿165.79 Too early15.4% Too early25.0% Too early

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (3 clicks, ฿109)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
1 invalid clicks (0.4%)
Google filtered 1 of 228 clicks (0.4%); those are not charged.
17 ad edit(s) in the last 3 days
  • 5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
  • 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
  • 5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d...
  • 5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (...
  • 5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n...
  • and 12 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,350
Clicked to site
227
9.7%
Pressed Book Now
63
27.8%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile217 CTR 9.6% · CPC ฿35
  • Desktop10 CTR 17.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

203Clicks from keywords
฿35.95Average cost per click
9.5%Click rate (CTR)
56Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase433378.5%฿34฿1,264.0912
  2. 2relaxing massage near mephrase539356.5%฿38฿1,346.915
  3. 3relaxation massage aucklandphrase2632710.3%฿36฿976.692
  4. 4relaxation massagephrase224208.9%฿34฿680.576
  5. 5calista thai massageexact701825.7%฿33฿590.5113
  6. 6calista thai massagephrase43818.6%฿34฿270.042
  7. 7thai massage near meexact63711.1%฿31฿217.181
  8. 8couples massage aucklandphrase57712.3%฿37฿255.853
  9. 9couples massagephrase6769.0%฿37฿220.950
  10. 10deep tissue massage aucklandexact23521.7%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total220฿8,188.7963฿130
calista thai massage18฿590.5113฿45Good
thai massage45฿2,021.3313฿162Good
relaxing massage near me38฿1,424.316฿237Good
relaxation massage20฿680.576฿113Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland7฿255.853฿85Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland31฿1,078.222฿539Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
26 OctDay total (6)14712฿505.645
thai massage644฿172.051
relaxing massage near me652฿112.380
deep tissue massage auckland32฿81.041
calista thai massage52฿72.382
couples massage91฿34.450
thai massage remuera11฿33.341
25 OctDay total (5)786฿144.342
relaxation massage372฿46.380
thai massage auckland cbd21฿25.400
thai massage remuera21฿24.252
relaxing massage near me201฿24.250
thai massage171฿24.060
24 OctDay total (2)308฿172.855
thai massage136฿119.155
relaxation massage172฿53.700
23 OctDay total (3)326฿155.560
relaxation massage auckland174฿105.690
thai massage near me41฿26.630
thai massage111฿23.240

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me33123฿947.173
calista thai massage7521฿630.6016
thai massage near me969฿285.652
calista thai376฿201.031
full body massage auckland154฿179.820
massage auckland463฿103.640
couples massage auckland313฿119.881
foot massage near me313฿108.950
deep tissue massage auckland153฿129.123
couples massage272฿76.050

Account and tracking status

Campaign status
Enabled
LEARNING
Ad status
Eligible (3 ads)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-11-05Set desktop bid adjustment to -100% (no ads on desktop) per user order. Reason: over 18 Oct-5 Nov desktop had 10 clicks, THB 788 (CPC THB 79, nearly 2x mobile THB 35) and 4 Book Now that may include fake clicks. Verified after reload: mobile no adjustment, desktop -100%, tablet -100%. Revert: clear the bid adjustment on the Devices page.
  • 2026-11-05Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now over 18 Oct-5 Nov. Mobile (217 clicks / 59 Book Now) and desktop (10 clicks, THB 788, CPC THB 79, 4 Book Now - kept) untouched. Verified after reload: tablet -100%.
  • 2026-11-05Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 days, 2nd strike), 161.29.98, 122.63.64, 122.57.4, 49.224.107 (7 days). Released 103.141.102.9, 203.97.23.18, 47.72.110.31 and labeled them normal (per user order). Side effect: 161.29.x is a 2degrees mobile IP pool, so real customers there may be unable to reach the site until release. · Per Google Ads history: 6 IP exclusions added 18:47 and 1 removed (47.72.110.31) 18:53 (service account).
  • 2026-11-05Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (no cap) per user order. Budget unchanged at THB 550/day. Risk: on 3-4 Nov this setup gave CPC ~THB 63 and exhausted the budget before 09:00; fake Book Now clicks may skew bidding; revert to Max Clicks + CPC THB 50 if impressions/clicks collapse. · Times per Google Ads change history: 18:32 (Target CPA THB 100), 18:34 (Maximize Conversions) · Side effect: Google removed 2 device bid adjustments (18:32); all 3 devices now have no bid adjustment.
  • 2026-11-05Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage newmarket", "massage mount eden" (per user order). (18:29-18:30 Thai time)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.