Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-24 → 2026-11-06

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-06Showing: 2026-10-24 → 2026-11-06
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,383
Times your ad was shown
Last 14-day trend▼ Falling
Clicks to website
235
People who clicked the ad to your site
Last 14-day trend▼ Falling
Click rate (CTR)
9.9%
Clicks ÷ impressions. Higher = ad matches intent
Last 14-day trend▲ Rising
Cost per click
฿37.73
Spend ÷ clicks
Last 14-day trend▲ Rising
Spend
฿8,865.55
Money actually spent (THB)
Last 14-day trend▲ Rising
Book Now clicks (interest)
64
People who pressed Book Now on the site
Last 14-day trend▼ Falling
Book Now rate per click
27.2%
Book Now clicks ÷ clicks
Last 14-day trend▼ Falling
Cost per Book Now click
฿138.52
Spend ÷ Book Now clicks
Last 14-day trend▲ Rising

Invalid clicks

Invalid clicks
3
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 14-day trend▲ Rising
Invalid click rate
1.3%
Invalid ÷ (valid clicks + invalid)
Last 14-day trend▲ Rising

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 14-day trend▲ Rising
Call Now rate per click
0.4%
Call Now clicks ÷ clicks
Last 14-day trend▲ Rising
Cost per Call Now click
฿8,865.55
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,492140฿5,184.78350—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		59161฿2,239.69221฿2,240
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		395฿174.6210—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland195581
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Wainui,Auckland000
Pukekohe000
Dairy Flat,Auckland000

Postal code

ClicksBookCall
1010,Auckland41110
2022,Auckland1050
1061,Auckland700
0632,Auckland511
1011,Auckland510
2013,Auckland410
1041,Auckland410
1025,Auckland410
2014,Auckland310
1071,Auckland210

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers235 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 8 of 8 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.73Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.9%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.2%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
6 Nov · in progress฿550฿1,100฿421.68
5 Nov฿550฿1,100฿565.83
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
6 Nov฿52.71 Not yet24.2% Too early12.5% Pass
5 Nov฿35.36 Pass9.3% Pass37.5% Pass
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.9%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿38
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "calista thai massage"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (3 clicks, ฿109)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
3 invalid clicks (1.3%)
Google filtered 3 of 238 clicks (1.3%); those are not charged.
18 ad edit(s) in the last 3 days
  • 6 Nov: The fake-click guard (cron, service account) added 6 IP exclusions in Google Ads today: 05:35, 06:34, 06:50...
  • 6 Nov: Bidding strategy changed from Maximize Conversions (no cap) to Maximize Clicks + max CPC THB 45. Edited by...
  • 6 Nov: Daily budget changed from THB 550 to THB 150 (down THB 400). Edited by the user via the Google Ads web clie...
  • 5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
  • 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
  • and 13 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,383
Clicked to site
235
9.9%
Pressed Book Now
64
27.2%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile225 CTR 9.8% · CPC ฿36
  • Desktop10 CTR 17.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

205Clicks from keywords
฿36.90Average cost per click
9.7%Click rate (CTR)
57Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase437398.9%฿37฿1,425.1712
  2. 2relaxing massage near mephrase528356.6%฿38฿1,346.915
  3. 3relaxation massage aucklandphrase2532610.3%฿39฿1,021.762
  4. 4relaxation massagephrase219209.1%฿34฿680.576
  5. 5calista thai massageexact701825.7%฿33฿590.5113
  6. 6calista thai massagephrase44920.5%฿34฿309.033
  7. 7couples massage aucklandphrase58813.8%฿38฿303.463
  8. 8couples massagephrase6669.1%฿37฿220.950
  9. 9thai massage near meexact59610.2%฿32฿190.551
  10. 10deep tissue massage aucklandexact25520.0%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total228฿8,610.4764฿135
thai massage auckland1฿27.480—Good
massage mount eden1฿70.500—Good
massage greenlane1฿38.050—Good
foot massage1฿33.680—Good
best thai massage in auckland1฿33.570—Good
best thai massage near me1฿40.050—Good
thai massage newmarket1฿30.970—Good
thai massage auckland cbd1฿25.400—Good
thai massage near me now1฿31.770—Good
couples massage newmarket1฿52.490—Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
6 NovDay total (4)258฿421.681
thai massage153฿184.320
relaxation massage auckland73฿150.760
couples massage auckland21฿47.610
calista thai massage11฿38.991
5 NovDay total (9)15816฿565.836
relaxation massage353฿107.732
relaxation massage auckland413฿98.800
couples massage92฿80.930
relaxing massage near me322฿79.772
thai massage232฿62.541
best thai massage near me21฿40.050
couples massage auckland71฿35.710
calista thai massage11฿33.091
thai massage near me81฿27.210
4 NovDay total (6)409฿571.590
relaxation massage auckland163฿161.070
thai massage couples12฿157.680
relaxing massage near me121฿82.720
massage mount eden21฿70.500
couples massage newmarket11฿52.490
relaxation massage81฿47.130
3 NovDay total (9)14617฿583.044
relaxing massage near me354฿139.221
thai massage333฿101.340
relaxation massage192฿75.610
couples massage auckland52฿74.260
calista thai massage102฿73.680
calista thai massage51฿36.191
relaxation massage auckland301฿34.790
thai massage open now11฿30.891
thai massage near me81฿17.061
2 NovDay total (10)14916฿562.696
relaxation massage253฿104.712
relaxation massage auckland443฿95.010
relaxing massage near me322฿781
thai massage282฿67.281
couples massage auckland61฿41.281
thai massage remuera61฿40.520
thai massage near me51฿38.620
massage greenlane11฿38.050
thai massage newmarket11฿30.970
hot stone massage auckland11฿28.251

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me32723฿947.173
calista thai massage7421฿630.6016
thai massage near me928฿259.022
calista thai397฿240.022
full body massage auckland144฿179.820
massage auckland473฿103.640
foot massage near me313฿108.950
couples massage auckland303฿119.881
deep tissue massage auckland153฿129.123
couples massage272฿76.050

Account and tracking status

Campaign status
Enabled
learning) (bidding = Maximize Clicks + max CPC THB 45
Ad status
Eligible
Book Now tag (GTM)
✔ Working

8 คลิก / ฿421.68 / Conversion 1 (calista thai massage) คลิกไม่ถูกต้อง 2 | อุปกรณ์: มือถือเท่านั้น (คอม/แท็บเล็ต -100%) | แท็ก 3 เป้าหมาย (รายชื่อติดต่อ/นัดหมาย/คลิกขาออก) ใช้งานอยู่ | อ่านคีย์เวิร์ดหน้าแรก 10 จาก 84 แถว ยังไม่ได้อ่านหน้า 2-9 และ Search terms รอบนี้ ตัวเลขรายวัน/ชั่วโมง/คีย์เวิร์ดมาจาก cron (Google Ads API) ไม่ได้เขียนทับ / Live read from Google Ads UI 6 Nov 2026 ~09:06 Thai (read-only): balance THB 463.04 (Google warns funds low; last payment 5 Nov THB 500 TrueMoney) | budget THB 150/day (was THB 550/day, reduced by the user at 08:48) | bidding = Maximize Clicks + max CPC THB 45 (was Maximize Conversions, changed by the user at 08:49) | today (intraday) 33 impressions / 8 clicks / THB 421.68 / 1 conversion (calista thai massage), invalid clicks 2 | devices: mobile only (desktop/tablet -100%) | 3 conversion goals (contacts/appointments/outbound clicks) active | keywords: read first page 10 of 84 rows; pages 2-9 and Search terms not read this pass. Daily/hourly/keyword figures come from the cron (Google Ads API) and were not overwritten

Ad change log

  • 2026-10-29Added campaign-level phrase negative "fijian" at user's request (search term fijian massage near me: 1 click, not a service match). Verified it is in the list.
  • 2026-10-29Edited the new RSA (adId 829703216577) to add two Hot Stone headlines: "Hot Stone Massage Auckland" replacing "Ease Aches & Stress Today" and "Hot Stone Massage - Book Now" replacing "Tap Book Now - Relax Today", at the user's request on 29 Oct 2026 ~00:40 Thai time; Ad strength still Excellent; the main ad and the Near Me ad were not touched; reversible
  • 2026-10-29Reduced the daily budget from THB 700 to THB 500 at the user's request on 29 Oct 2026 ~00:30 Thai time; verified after reload that the campaign is still Eligible (Learning) (per Google Ads change history)
  • 2026-10-28Edited the new RSA (adId 829703216577) to focus on getting people to book, 28 Oct 2026 ~11:03 Thai time (15 headlines such as Book Your Thai Massage Now, Book Online in Seconds); Ad strength "Excellent"; the 2 existing ads were not touched (per Google Ads change history)
  • 2026-10-28Removed the campaign-level negative "tuakau" at the user's request, 28 Oct 2026 ~11:35 Thai time (to keep the search term thai massage tuakau that produced a Book Now; reversible). Verified after reload: 95 negatives remain, "thai healing hands" still present, campaign still Eligible. Compare bookings with Fresha

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.