Needs attention
Running, but a few things should be tuned for better results.
In short 1 Campaign status: Enabled (LEARNING) 2 Enough data for a first assessment (227 clicks). 3 The test review date has arrived. Cumulative results since the campaign started All-time totals from the first day to the selected date; they do not change with the date range.
Search words that work Key metrics 2,350
Times your ad was shown
Last 7-day trend ▼ Falling 227
People who clicked the ad to your site
Last 7-day trend ▼ Falling 9.7%
Clicks ÷ impressions. Higher = ad matches intent
Last 7-day trend ▼ Falling ฿8,443.87
Money actually spent (THB)
Last 7-day trend ▼ Falling Book Now clicks (interest)
63
People who pressed Book Now on the site
Last 7-day trend ▼ Falling 27.8%
Book Now clicks ÷ clicks
Last 7-day trend ▼ Falling
฿134.03
Spend ÷ Book Now clicks
Invalid clicks 1
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
0.4%
Invalid ÷ (valid clicks + invalid)
Phone calls 1
People who tapped Call Now on the site after an ad click
Last 7-day trend ▼ Falling 0.4%
Call Now clicks ÷ clicks
Last 7-day trend ▼ Falling
฿8,443.87
Spend ÷ Call Now clicks
Where the calls came from (selected range) Keyword relaxing massage near me 1
Performance by ad (selected range) Ad (headlines) Impr. Clicks Cost Book Call Cost/call Thai Massage Auckland | Remuera, Auckland | Book Your Massage TodayMassage Services - Auckland · #828384435051 498 48 ฿1,717.85 9 0 — Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage TodayMassage Services - Auckland · #829703216577 374 43 ฿1,616.77 15 1 ฿1,617 Thai Massage Auckland | Remuera, Auckland | Book Your Massage TodayThai Massage Near Me · #829714658795 5 2 ฿71.82 0 0 —
Where clicks came from (selected range) City Clicks Book Call Auckland,Auckland,Auckland 90 24 1 Kumeu,Auckland 0 0 0 Warkworth,Auckland 0 0 0 Kingseat,Auckland 0 0 0 Wellsford,Auckland 0 0 0 Pukekohe 0 0 0 Riverhead,Auckland 0 0 0 Clarks Beach,Auckland 0 0 0 Waimauku,Auckland 0 0 0
Postal code Clicks Book Call 1010,Auckland 19 3 0 2022,Auckland 6 4 0 0632,Auckland 2 1 1 1071,Auckland 2 1 0 2013,Auckland 2 0 0 2014,Auckland 2 0 0 0600,Auckland 1 1 0 2010,Auckland 1 0 0 1061,Auckland 1 0 0 2024,Auckland 1 1 0
From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.
How reliable are these numbers 227 / 20 clicks
Enough clicks for a first assessment. Cumulative trend People who clicked through, in total
227
0 57 114 171 228 4 29 72 158 211 227 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Total clicks 4 20 Oct Total clicks 10 21 Oct Total clicks 16 22 Oct Total clicks 23 23 Oct Total clicks 29 24 Oct Total clicks 37 25 Oct Total clicks 43 26 Oct Total clicks 55 27 Oct Total clicks 72 28 Oct Total clicks 94 29 Oct Total clicks 108 30 Oct Total clicks 134 31 Oct Total clicks 158 1 Nov Total clicks 169 2 Nov Total clicks 185 3 Nov Total clicks 202 4 Nov Total clicks 211 5 Nov Total clicks 227 6 Nov Total clicks 227 Money spent in total
฿8,444
฿0 ฿2,500 ฿5,000 ฿7,500 ฿10,000 ฿663 ฿1,266 ฿2,757 ฿5,845 ฿7,878 ฿8,444 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Total spend ฿663 20 Oct Total spend ฿829 21 Oct Total spend ฿981 22 Oct Total spend ฿1,111 23 Oct Total spend ฿1,266 24 Oct Total spend ฿1,439 25 Oct Total spend ฿1,584 26 Oct Total spend ฿2,089 27 Oct Total spend ฿2,757 28 Oct Total spend ฿3,565 29 Oct Total spend ฿4,046 30 Oct Total spend ฿5,037 31 Oct Total spend ฿5,845 1 Nov Total spend ฿6,161 2 Nov Total spend ฿6,723 3 Nov Total spend ฿7,306 4 Nov Total spend ฿7,878 5 Nov Total spend ฿8,444 6 Nov Total spend ฿8,444 People who pressed Book Now, in total
63
0 16 32 48 64 1 7 23 46 57 63 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Total Book Now clicks 1 20 Oct Total Book Now clicks 2 21 Oct Total Book Now clicks 5 22 Oct Total Book Now clicks 7 23 Oct Total Book Now clicks 7 24 Oct Total Book Now clicks 12 25 Oct Total Book Now clicks 14 26 Oct Total Book Now clicks 19 27 Oct Total Book Now clicks 23 28 Oct Total Book Now clicks 27 29 Oct Total Book Now clicks 30 30 Oct Total Book Now clicks 39 31 Oct Total Book Now clicks 46 1 Nov Total Book Now clicks 47 2 Nov Total Book Now clicks 53 3 Nov Total Book Now clicks 57 4 Nov Total Book Now clicks 57 5 Nov Total Book Now clicks 63 6 Nov Total Book Now clicks 63 Total spend ÷ total Book Now clicks; lower is better (0 until the first click).
฿134 ▲ max ฿663
฿0 ฿250 ฿500 ฿750 ฿1,000 ฿663 ฿181 ฿120 ฿127 ฿138 ฿134 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Cost per Book click ฿663 20 Oct Cost per Book click ฿415 21 Oct Cost per Book click ฿196 22 Oct Cost per Book click ฿159 23 Oct Cost per Book click ฿181 24 Oct Cost per Book click ฿120 25 Oct Cost per Book click ฿113 26 Oct Cost per Book click ฿110 27 Oct Cost per Book click ฿120 28 Oct Cost per Book click ฿132 29 Oct Cost per Book click ฿135 30 Oct Cost per Book click ฿129 31 Oct Cost per Book click ฿127 1 Nov Cost per Book click ฿131 2 Nov Cost per Book click ฿127 3 Nov Cost per Book click ฿128 4 Nov Cost per Book click ฿138 5 Nov Cost per Book click ฿134 6 Nov Cost per Book click ฿134 Why so few impressions Search words switched on 16 Of those, have appeared 16 Words paused 5 Ad hours 10:00–20:30 NZ time (04:00–14:30 Thai) Latest data pull 5 Nov, 20:30 Thai · 6 Nov, 02:30 NZ Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.
Test results and next steps Results vs targets (cumulative) Calculated from cumulative totals against the targets set at the start of the test
Cost per click (CPC) Lower is better
฿37.20 Target ≤ ฿40
Pass Click rate (CTR) Does the ad match what people search?
9.7% Target ≥ 5%
Pass Book Now rate per click Does the page make people want to book?
27.8% Target ≥ 10%
Pass Recommended next steps Based on cumulative totals since the campaign started
Results pass the targets: consider scaling the test to gather more data, judged together with real bookings. Daily budget (per day, not cumulative) The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.
Date Budget Possible max / day Spent 5 Nov ฿550 ฿1,100 ฿565.83 4 Nov ฿550 ฿1,100 ฿571.59 3 Nov ฿550 ฿1,100 ฿583.04 2 Nov ฿550 ฿1,100 ฿562.69 1 Nov ฿300 ฿600 ฿315.24 31 Oct ฿600 ฿1,200 ฿808.05 30 Oct ฿600 ฿1,200 ฿991.63 29 Oct ฿500 ฿1,000 ฿480.96 28 Oct ฿700 ฿1,400 ฿807.64 27 Oct ฿700 ฿1,400 ฿667.91
Daily results vs targets (separate from cumulative) Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").
Date CPC (≤ ฿40) CTR (≥ 5%) Book rate (≥ 10%) 5 Nov ฿35.36 Pass 9.3% Pass 37.5% Pass 4 Nov ฿63.51 Not yet 11.5% Pass 0.0% Not yet 3 Nov ฿34.30 Pass 10.2% Pass 23.5% Pass 2 Nov ฿35.17 Pass 9.0% Pass 37.5% Pass 1 Nov ฿28.66 Pass 10.6% Pass 9.1% Not yet 31 Oct ฿33.67 Pass 13.4% Pass 29.2% Pass 30 Oct ฿38.14 Pass 8.9% Pass 34.6% Pass 29 Oct ฿34.35 Pass 8.3% Pass 21.4% Pass 28 Oct ฿36.71 Pass 10.3% Pass 18.2% Pass 27 Oct ฿39.29 Pass 8.7% Pass 23.5% Pass
What to fix and what to do next Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.
Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.
9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
"massage auckland" (4 clicks, ฿129) "full body massage auckland" (4 clicks, ฿180) "foot massage near me" (3 clicks, ฿109) "couples massage" (2 clicks, ฿76) "foot massage" (2 clicks, ฿75) Do this: If a term is unrelated to your services, add it as a negative keyword right away.
1 invalid clicks (0.4%)
Google filtered 1 of 228 clicks (0.4%); those are not charged.
15 ad edit(s) in the last 3 days
5 Nov: Set desktop bid adjustment to -100% (no ads on desktop) 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov... 5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d... 5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (... 5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n... and 10 more (see the change log) Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.
Running totals up to today People who clicked through to the website each day (impressions trend is in the cards above)
0 125 250 375 500 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Clicks to website 4 20 Oct Clicks to website 10 21 Oct Clicks to website 16 22 Oct Clicks to website 23 23 Oct Clicks to website 29 24 Oct Clicks to website 37 25 Oct Clicks to website 43 26 Oct Clicks to website 55 27 Oct Clicks to website 72 28 Oct Clicks to website 94 29 Oct Clicks to website 108 30 Oct Clicks to website 134 31 Oct Clicks to website 158 1 Nov Clicks to website 169 2 Nov Clicks to website 185 3 Nov Clicks to website 202 4 Nov Clicks to website 211 5 Nov Clicks to website 227 6 Nov Clicks to website 227 Bars = spend per day
฿0 ฿2,500 ฿5,000 ฿7,500 ฿10,000 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Spend ฿663 20 Oct Spend ฿829 21 Oct Spend ฿981 22 Oct Spend ฿1,111 23 Oct Spend ฿1,266 24 Oct Spend ฿1,439 25 Oct Spend ฿1,584 26 Oct Spend ฿2,089 27 Oct Spend ฿2,757 28 Oct Spend ฿3,565 29 Oct Spend ฿4,046 30 Oct Spend ฿5,037 31 Oct Spend ฿5,845 1 Nov Spend ฿6,161 2 Nov Spend ฿6,723 3 Nov Spend ฿7,306 4 Nov Spend ฿7,878 5 Nov Spend ฿8,444 6 Nov Spend ฿8,444 Dashed line = 5% target (good)
10% ▲ max 15%
0% 5% 10% 15% 20% Target 5% 15% 11% 9% 10% 10% 10% 19 Oct 22 Oct 25 Oct 28 Oct 31 Oct 3 Nov 6 Nov 19 Oct Click rate (CTR) 15% 20 Oct Click rate (CTR) 13% 21 Oct Click rate (CTR) 11% 22 Oct Click rate (CTR) 11% 23 Oct Click rate (CTR) 11% 24 Oct Click rate (CTR) 12% 25 Oct Click rate (CTR) 10% 26 Oct Click rate (CTR) 9% 27 Oct Click rate (CTR) 9% 28 Oct Click rate (CTR) 9% 29 Oct Click rate (CTR) 9% 30 Oct Click rate (CTR) 9% 31 Oct Click rate (CTR) 10% 1 Nov Click rate (CTR) 10% 2 Nov Click rate (CTR) 10% 3 Nov Click rate (CTR) 10% 4 Nov Click rate (CTR) 10% 5 Nov Click rate (CTR) 10% 6 Nov Click rate (CTR) 10% Shows where customers drop off the most
Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)
0 125 250 375 500 09:00 11:00 13:00 15:00 17:00 19:00 21:00 09:00 Clicks to website 0 Impressions 0 10:00 Clicks to website 22 Impressions 372 11:00 Clicks to website 29 Impressions 261 12:00 Clicks to website 19 Impressions 280 13:00 Clicks to website 28 Impressions 303 14:00 Clicks to website 31 Impressions 285 15:00 Clicks to website 19 Impressions 202 16:00 Clicks to website 23 Impressions 176 17:00 Clicks to website 20 Impressions 153 18:00 Clicks to website 20 Impressions 187 19:00 Clicks to website 9 Impressions 74 20:00 Clicks to website 7 Impressions 57 21:00 Clicks to website 0 Impressions 0 Bar = clicks; small text = CTR and cost per click (CPC) for each device
Mobile 217 CTR 9.6% · CPC ฿35 Desktop 10 CTR 17.9% · CPC ฿79 Tablet 0 CTR 0.0% · CPC ฿0 Longer bar = more clicks
93 Clicks from keywords
฿36.63 Average cost per click
10.6% Click rate (CTR)
24 Book Now clicks
Keyword Share of clicks Impr. Clicks CTR CPC Cost Book
1 relaxation massage auckland phrase 198 16 8.1% ฿36 ฿579.72 0 2 relaxing massage near me phrase 172 14 8.1% ฿39 ฿552.25 4 3 relaxation massage phrase 120 13 10.8% ฿35 ฿453.88 5 4 thai massage phrase 130 11 8.5% ฿32 ฿355.96 2 5 couples massage auckland phrase 32 6 18.8% ฿36 ฿216.31 2 6 calista thai massage exact 23 5 21.7% ฿34 ฿170.49 4 7 thai massage near me exact 42 4 9.5% ฿28 ฿111.81 1 8 couples massage phrase 27 4 14.8% ฿36 ฿142 0 9 calista thai massage phrase 25 3 12.0% ฿36 ฿107.16 1 10 thai massage remuera phrase 8 2 25.0% ฿35 ฿69.06 0
Details Search words that work well Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.
1 Total since startKeyword Clicks Spend Book clicks Cost per Book click Result Total 220 ฿8,188.79 63 ฿130 calista thai massage 18 ฿590.51 13 ฿45 Good thai massage 45 ฿2,021.33 13 ฿162 Good relaxing massage near me 38 ฿1,424.31 6 ฿237 Good relaxation massage 20 ฿680.57 6 ฿113 Good thai massage remuera 5 ฿166.19 4 ฿42 Good hot stone massage auckland 2 ฿57.06 4 ฿14 Good couples massage auckland 7 ฿255.85 3 ฿85 Good couples massage near me 4 ฿137.40 3 ฿46 Good deep tissue massage auckland 5 ฿186.63 3 ฿75 Good relaxation massage auckland 31 ฿1,078.22 2 ฿539 Good
2 Daily view (only days with clicks or Book Now) — tap to openDate Keyword Impr. Clicks Spend Book clicks 5 Nov Day total (9) 158 16 ฿565.83 6 relaxation massage 35 3 ฿107.73 2 relaxation massage auckland 41 3 ฿98.80 0 couples massage 9 2 ฿80.93 0 relaxing massage near me 32 2 ฿79.77 2 thai massage 23 2 ฿62.54 1 best thai massage near me 2 1 ฿40.05 0 couples massage auckland 7 1 ฿35.71 0 calista thai massage 1 1 ฿33.09 1 thai massage near me 8 1 ฿27.21 0 4 Nov Day total (6) 40 9 ฿571.59 0 relaxation massage auckland 16 3 ฿161.07 0 thai massage couples 1 2 ฿157.68 0 relaxing massage near me 12 1 ฿82.72 0 massage mount eden 2 1 ฿70.50 0 couples massage newmarket 1 1 ฿52.49 0 relaxation massage 8 1 ฿47.13 0 3 Nov Day total (9) 146 17 ฿583.04 4 relaxing massage near me 35 4 ฿139.22 1 thai massage 33 3 ฿101.34 0 relaxation massage 19 2 ฿75.61 0 couples massage auckland 5 2 ฿74.26 0 calista thai massage 10 2 ฿73.68 0 calista thai massage 5 1 ฿36.19 1 relaxation massage auckland 30 1 ฿34.79 0 thai massage open now 1 1 ฿30.89 1 thai massage near me 8 1 ฿17.06 1 2 Nov Day total (10) 149 16 ฿562.69 6 relaxation massage 25 3 ฿104.71 2 relaxation massage auckland 44 3 ฿95.01 0 relaxing massage near me 32 2 ฿78 1 thai massage 28 2 ฿67.28 1 couples massage auckland 6 1 ฿41.28 1 thai massage remuera 6 1 ฿40.52 0 thai massage near me 5 1 ฿38.62 0 massage greenlane 1 1 ฿38.05 0 thai massage newmarket 1 1 ฿30.97 0 hot stone massage auckland 1 1 ฿28.25 1 1 Nov Day total (8) 86 11 ฿315.24 1 relaxing massage near me 21 2 ฿67.72 0 thai massage 14 2 ฿60.69 0 relaxation massage auckland 31 2 ฿47.56 0 thai massage near me now 1 1 ฿31.77 0 relaxation massage 12 1 ฿30.82 0 thai massage remuera 1 1 ฿28.54 0 couples massage 2 1 ฿26.83 0 calista thai massage 4 1 ฿21.31 1
What people actually searched Search term Impr. Clicks Spend Book clicks thai neck massage 2 1 ฿38.41 0 $50 full body massage today 1 1 ฿37.10 1 asmr services near me 1 1 ฿30.82 0 calista thai massage remuera road remuera auckland 1 1 ฿40.52 0 couple massages near me 1 1 ฿34.24 0 couples massage newmarket 1 1 ฿52.49 0 couples massage package 1 1 ฿34.24 0 couples massage voucher 1 1 ฿26.83 0 couples massage west auckland 1 1 ฿35.71 0 deep tissue foot massage 1 1 ฿47.13 0
Account and tracking status Campaign status
Enabled
LEARNING
Ad status
Eligible (3 ads)
Book Now tag (GTM)
✔ Working
Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)
Ad change log 2026-10-31 Reduced the daily budget (~22:45 Thai time) to THB 3002026-10-31 Re-enabled the campaign and ad groups (~22:23 Thai time)2026-10-31 Paused the campaign and its ad groups (Massage Services / Thai Massage Near Me) (~18:53 Thai time)2026-10-31 Paused 2 phrase-match keywords in Massage Services - Auckland (~15:15 Thai time)2026-10-31 Changed the campaign's standard conversion goals (~15:09 Thai time) to all 3: Book Now Click + Fresha Booking + Calls from adsTime conversion Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.
Data last updated: 5 Nov, 20:30 Thai · 6 Nov, 02:30 NZ Dates follow the Google Ads account time zone (Thai time), 31 Oct–6 Nov