Only 8 of 8 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.
Test results and next steps
Results vs targets (cumulative)
Calculated from cumulative totals against the targets set at the start of the test
Cost per click (CPC)Lower is better
฿37.73Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.9%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.2%Target ≥ 10%
Pass
Recommended next steps
Based on cumulative totals since the campaign started
Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.
Daily budget (per day, not cumulative)
The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.
Date
Budget
Possible max / day
Spent
6 Nov
฿550
฿1,100
฿421.68
5 Nov
฿550
฿1,100
฿565.83
4 Nov
฿550
฿1,100
฿571.59
3 Nov
฿550
฿1,100
฿583.04
2 Nov
฿550
฿1,100
฿562.69
1 Nov
฿300
฿600
฿315.24
31 Oct
฿600
฿1,200
฿808.05
30 Oct
฿600
฿1,200
฿991.63
29 Oct
฿500
฿1,000
฿480.96
28 Oct
฿700
฿1,400
฿807.64
Daily results vs targets (separate from cumulative)
Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").
Date
CPC (≤ ฿40)
CTR (≥ 5%)
Book rate (≥ 10%)
6 Nov
฿52.71Not yet
24.2%Too early
12.5%Pass
5 Nov
฿35.36Pass
9.3%Pass
37.5%Pass
4 Nov
฿63.51Not yet
11.5%Pass
0.0%Not yet
3 Nov
฿34.30Pass
10.2%Pass
23.5%Pass
2 Nov
฿35.17Pass
9.0%Pass
37.5%Pass
1 Nov
฿28.66Pass
10.6%Pass
9.1%Not yet
31 Oct
฿33.67Pass
13.4%Pass
29.2%Pass
30 Oct
฿38.14Pass
8.9%Pass
34.6%Pass
29 Oct
฿34.35Pass
8.3%Pass
21.4%Pass
28 Oct
฿36.71Pass
10.3%Pass
18.2%Pass
What to fix and what to do next
Needs fixing (by priority)
Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.
Working well (keep it)
Strong click rate 9.9%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.
Notes and context
9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (3 clicks, ฿109)
"couples massage" (2 clicks, ฿76)
"foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
3 invalid clicks (1.3%)
Google filtered 3 of 238 clicks (1.3%); those are not charged.
14 ad edit(s) in the last 3 days
6 Nov: The fake-click guard (cron, service account) added 6 IP exclusions in Google Ads today: 05:35, 06:34, 06:50...
6 Nov: Bidding strategy changed from Maximize Conversions (no cap) to Maximize Clicks + max CPC THB 45. Edited by...
6 Nov: Daily budget changed from THB 550 to THB 150 (down THB 400). Edited by the user via the Google Ads web clie...
5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
and 9 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.
Running totals up to today
Daily clicks
People who clicked through to the website each day (impressions trend is in the cards above)
Daily spend
Bars = spend per day
Daily click rate (CTR)
Dashed line = 5% target (good)
10%▲ max 15%
Customer journey: from ad view to Book Now click
Shows where customers drop off the most
Saw the ad
2,383
Clicked to site
235
9.9%
Pressed Book Now
64
27.2%
Clicks by hour (New Zealand time)
Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)
Clicks to websiteImpressions
Devices people use to reach the ad
Bar = clicks; small text = CTR and cost per click (CPC) for each device
Mobile225 CTR 9.8% · CPC ฿36
Desktop10 CTR 17.9% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0
Details
Search words that work well
Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.
1Total since start
Keyword
Clicks
Spend
Book clicks
Cost per Book click
Result
Total
228
฿8,610.47
64
฿135
calista thai massage
18
฿590.51
13
฿45
Good
thai massage
48
฿2,205.65
13
฿176
Good
relaxing massage near me
38
฿1,424.31
6
฿237
Good
relaxation massage
20
฿680.57
6
฿113
Good
thai massage remuera
5
฿166.19
4
฿42
Good
hot stone massage auckland
2
฿57.06
4
฿14
Good
calista thai massage
9
฿309.03
3
฿103
Good
couples massage auckland
8
฿303.46
3
฿101
Good
couples massage near me
4
฿137.40
3
฿46
Good
deep tissue massage auckland
5
฿186.63
3
฿75
Good
2Daily view (only days with clicks or Book Now) — tap to open
Date
Keyword
Impr.
Clicks
Spend
Book clicks
No data in this period yet
What people actually searched
Search term
Impr.
Clicks
Spend
Book clicks
No data in this period yet
Account and tracking status
Campaign status
Enabled
LEARNING
Ad status
Eligible
Book Now tag (GTM)
✔ Working
Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)
Ad change log
2026-10-19Added 2 area-specific keywords (phrase): "thai massage auckland cbd" and "thai massage cbd auckland" (100-1K searches in Keyword Planner) to increase targeted traffic (19 Oct 2026, around 09:50 Thai time, per user request)
2026-10-19Added 4 campaign-level negative keywords (phrase): "thai massage kingsland", "thai massage mt albert", "thai massage papatoetoe", "point chev massage" to block searches for other suburbs outside the target customers (19 Oct 2026, around 09:35 Thai time, per user request)
2026-10-19Lowered bids on desktop by 50% because desktop clicks cost far more than mobile (฿272 vs ฿59 per click) (19 Oct 2026, around 09:40 Thai time, per user request)
2026-10-19Paused 20 broad/generic keywords (e.g. "thai massage" with very expensive clicks, "deep tissue massage", "couples massage", "massage auckland", "best thai massage"), keeping only area/service-specific and "near me" terms to lower cost per click and target the right audience (19 Oct 2026, around 09:10 Thai time, per user request)
2026-10-19Added 2 campaign-level negative keywords: "eden thai massage" (phrase) and baankaew (broad) to block competitor-name searches (19 Oct 2026, around 08:15 Thai time)
Time conversion
Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.