Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-31 → 2026-11-06

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-06Showing: 2026-10-31 → 2026-11-06
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,350
Times your ad was shown
Last 7-day trend▼ Falling
Clicks to website
227
People who clicked the ad to your site
Last 7-day trend▼ Falling
Click rate (CTR)
9.7%
Clicks ÷ impressions. Higher = ad matches intent
Last 7-day trend▼ Falling
Cost per click
฿37.20
Spend ÷ clicks
Last 7-day trend▲ Rising
Spend
฿8,443.87
Money actually spent (THB)
Last 7-day trend▼ Falling
Book Now clicks (interest)
63
People who pressed Book Now on the site
Last 7-day trend▼ Falling
Book Now rate per click
27.8%
Book Now clicks ÷ clicks
Last 7-day trend▼ Falling
Cost per Book Now click
฿134.03
Spend ÷ Book Now clicks
Last 7-day trend▲ Rising

Invalid clicks

Invalid clicks
1
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 7-day trend▲ Rising
Invalid click rate
0.4%
Invalid ÷ (valid clicks + invalid)
Last 7-day trend▲ Rising

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 7-day trend▼ Falling
Call Now rate per click
0.4%
Call Now clicks ÷ clicks
Last 7-day trend▼ Falling
Cost per Call Now click
฿8,443.87
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		49848฿1,717.8590—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		37443฿1,616.77151฿1,617
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		52฿71.8200—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland90241
Kumeu,Auckland000
Warkworth,Auckland000
Kingseat,Auckland000
Wellsford,Auckland000
Pukekohe000
Riverhead,Auckland000
Clarks Beach,Auckland000
Waimauku,Auckland000

Postal code

ClicksBookCall
1010,Auckland1930
2022,Auckland640
0632,Auckland211
1071,Auckland210
2013,Auckland200
2014,Auckland200
0600,Auckland110
2010,Auckland100
1061,Auckland100
2024,Auckland110

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers227 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.20Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.7%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.8%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
5 Nov฿550฿1,100฿565.83
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64
27 Oct฿700฿1,400฿667.91

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
5 Nov฿35.36 Pass9.3% Pass37.5% Pass
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass
27 Oct฿39.29 Pass8.7% Pass23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (3 clicks, ฿109)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
1 invalid clicks (0.4%)
Google filtered 1 of 228 clicks (0.4%); those are not charged.
15 ad edit(s) in the last 3 days
  • 5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
  • 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
  • 5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d...
  • 5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (...
  • 5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n...
  • and 10 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,350
Clicked to site
227
9.7%
Pressed Book Now
63
27.8%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile217 CTR 9.6% · CPC ฿35
  • Desktop10 CTR 17.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

93Clicks from keywords
฿36.63Average cost per click
10.6%Click rate (CTR)
24Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1relaxation massage aucklandphrase198168.1%฿36฿579.720
  2. 2relaxing massage near mephrase172148.1%฿39฿552.254
  3. 3relaxation massagephrase1201310.8%฿35฿453.885
  4. 4thai massagephrase130118.5%฿32฿355.962
  5. 5couples massage aucklandphrase32618.8%฿36฿216.312
  6. 6calista thai massageexact23521.7%฿34฿170.494
  7. 7thai massage near meexact4249.5%฿28฿111.811
  8. 8couples massagephrase27414.8%฿36฿1420
  9. 9calista thai massagephrase25312.0%฿36฿107.161
  10. 10thai massage remueraphrase8225.0%฿35฿69.060

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total220฿8,188.7963฿130
calista thai massage18฿590.5113฿45Good
thai massage45฿2,021.3313฿162Good
relaxing massage near me38฿1,424.316฿237Good
relaxation massage20฿680.576฿113Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland7฿255.853฿85Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland31฿1,078.222฿539Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
31 OctDay total (13)17324฿808.057
relaxation massage auckland364฿142.490
relaxing massage near me403฿104.820
relaxation massage213฿87.881
calista thai massage72฿79.901
couples massage near me42฿68.673
couples massage auckland102฿65.061
thai massage152฿64.110
couples massage61฿34.240
foot massage41฿33.680
calista thai massage61฿33.481
deep tissue massage51฿33.290
deep tissue massage auckland31฿31.510
thai massage near me161฿28.920

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me1068฿340.113
thai massage near me394฿111.811
calista thai243฿107.161
calista thai massage213฿112.992
full body massage auckland103฿136.290
massage auckland292฿81.510
foot massage near me142฿74.970
couples massage auckland132฿77.851
best couples massage auckland22฿71.551
sky city massage12฿61.641

Account and tracking status

Campaign status
Enabled
LEARNING
Ad status
Eligible (3 ads)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-20Raised the max CPC cap from ฿40 to ฿90 so ads can win auctions and show again (20 Oct 2026, per user request)
  • 2026-10-19Reduced the daily budget from THB 200 to THB 100, then to THB 80, and removed the campaign end date at the user's request on 19 Oct 2026 ~09:35-09:55 Thai time (verified after reload); matches Google Ads change history
  • 2026-10-19Added 2 area-specific keywords (phrase): "thai massage auckland cbd" and "thai massage cbd auckland" (100-1K searches in Keyword Planner) to increase targeted traffic (19 Oct 2026, around 09:50 Thai time, per user request)
  • 2026-10-19Added 4 campaign-level negative keywords (phrase): "thai massage kingsland", "thai massage mt albert", "thai massage papatoetoe", "point chev massage" to block searches for other suburbs outside the target customers (19 Oct 2026, around 09:35 Thai time, per user request)
  • 2026-10-19Lowered bids on desktop by 50% because desktop clicks cost far more than mobile (฿272 vs ฿59 per click) (19 Oct 2026, around 09:40 Thai time, per user request)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.