Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-24 → 2026-11-06

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-06Showing: 2026-10-24 → 2026-11-06
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,355
Times your ad was shown
Last 14-day trend▼ Falling
Clicks to website
228
People who clicked the ad to your site
Last 14-day trend▼ Falling
Click rate (CTR)
9.7%
Clicks ÷ impressions. Higher = ad matches intent
Last 14-day trend▲ Rising
Cost per click
฿37.25
Spend ÷ clicks
Last 14-day trend▲ Rising
Spend
฿8,494.07
Money actually spent (THB)
Last 14-day trend▼ Falling
Book Now clicks (interest)
63
People who pressed Book Now on the site
Last 14-day trend▼ Falling
Book Now rate per click
27.6%
Book Now clicks ÷ clicks
Last 14-day trend▼ Falling
Cost per Book Now click
฿134.83
Spend ÷ Book Now clicks
Last 14-day trend▲ Rising

Invalid clicks

Invalid clicks
1
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 14-day trend▲ Rising
Invalid click rate
0.4%
Invalid ÷ (valid clicks + invalid)
Last 14-day trend▲ Rising

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 14-day trend▲ Rising
Call Now rate per click
0.4%
Call Now clicks ÷ clicks
Last 14-day trend▲ Rising
Cost per Call Now click
฿8,494.07
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,474135฿4,861.29340—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		58159฿2,191.70221฿2,192
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		395฿174.6210—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland188571
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Wainui,Auckland000
Pukekohe000
Dairy Flat,Auckland000

Postal code

ClicksBookCall
1010,Auckland40110
2022,Auckland940
1061,Auckland700
0632,Auckland511
2013,Auckland410
1011,Auckland410
1041,Auckland410
2014,Auckland310
1071,Auckland210
2024,Auckland210

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers228 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 3 of 3 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.25Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.7%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    27.6%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
6 Nov · in progress฿550฿1,100฿50.20
5 Nov฿550฿1,100฿565.83
4 Nov฿550฿1,100฿571.59
3 Nov฿550฿1,100฿583.04
2 Nov฿550฿1,100฿562.69
1 Nov฿300฿600฿315.24
31 Oct฿600฿1,200฿808.05
30 Oct฿600฿1,200฿991.63
29 Oct฿500฿1,000฿480.96
28 Oct฿700฿1,400฿807.64

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
6 Nov฿50.20 Too early20.0% Too early0.0% Too early
5 Nov฿35.36 Pass9.3% Pass37.5% Pass
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.7%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿37
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 14:00, 11:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (3 clicks, ฿109)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
1 invalid clicks (0.4%)
Google filtered 1 of 229 clicks (0.4%); those are not charged.
15 ad edit(s) in the last 3 days
  • 5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
  • 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
  • 5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d...
  • 5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (...
  • 5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n...
  • and 10 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,355
Clicked to site
228
9.7%
Pressed Book Now
63
27.6%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile218 CTR 9.7% · CPC ฿35
  • Desktop10 CTR 17.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

198Clicks from keywords
฿36.33Average cost per click
9.5%Click rate (CTR)
56Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase423368.5%฿34฿1,240.8512
  2. 2relaxing massage near mephrase528356.6%฿38฿1,346.915
  3. 3relaxation massage aucklandphrase249249.6%฿38฿921.202
  4. 4relaxation massagephrase218209.2%฿34฿680.576
  5. 5calista thai massageexact701825.7%฿33฿590.5113
  6. 6calista thai massagephrase43818.6%฿34฿270.042
  7. 7couples massage aucklandphrase56712.5%฿37฿255.853
  8. 8couples massagephrase6669.1%฿37฿220.950
  9. 9thai massage near meexact59610.2%฿32฿190.551
  10. 10deep tissue massage aucklandexact23521.7%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total221฿8,238.9963฿131
calista thai massage18฿590.5113฿45Good
thai massage45฿2,021.3313฿162Good
relaxing massage near me38฿1,424.316฿237Good
relaxation massage20฿680.576฿113Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland7฿255.853฿85Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland32฿1,128.422฿564Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
27 OctDay total (5)7512฿485.954
thai massage536฿268.123
calista thai massage113฿88.581
deep tissue massage near me31฿48.380
foot massage near me61฿41.320
deep tissue massage auckland21฿39.551
26 OctDay total (6)14712฿505.645
thai massage644฿172.051
relaxing massage near me652฿112.380
deep tissue massage auckland32฿81.041
calista thai massage52฿72.382
couples massage91฿34.450
thai massage remuera11฿33.341
25 OctDay total (5)786฿144.342
relaxation massage372฿46.380
thai massage auckland cbd21฿25.400
thai massage remuera21฿24.252
relaxing massage near me201฿24.250
thai massage171฿24.060
24 OctDay total (2)308฿172.855
thai massage136฿119.155
relaxation massage172฿53.700

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me32723฿947.173
calista thai massage7421฿630.6016
thai massage near me928฿259.022
calista thai376฿201.031
full body massage auckland144฿179.820
massage auckland473฿103.640
foot massage near me313฿108.950
couples massage auckland303฿119.881
deep tissue massage auckland153฿129.123
couples massage272฿76.050

Account and tracking status

Campaign status
Enabled
ELIGIBLE
Ad status
Eligible (3 ads)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-24Paused keyword [thai massage near me] (exact) at the user's request ~15:45: cumulative 5 clicks, ฿123.61, no Book Now clicks; "relaxation massage auckland" was already paused since 23 Oct (8 clicks, ฿207.22, no Book Now clicks)
  • 2026-10-24Added campaign-level phrase negative keywords "ayurvedic" and "papatoetoe" because the search term "ayurvedic massage papatoetoe" got 1 click (THB 26.17), wrong service and out of area (24 Oct 2026, per user request)
  • 2026-10-23Changed the counting setting of the "Calista - Fresha Booking" conversion to "Every" on 23 Oct 2026 ~10:58 Thai time (per Google Ads change history)
  • 2026-10-23Removed negative keywords "price", "prices" and "special" from the campaign (23 Oct 2026, per user request) because they block potentially genuine customers; total now 63 (kept: mangere, orewa, westgate, onehunga, parnell, waiuku, new lynn, cheap, cheapest)
  • 2026-10-23Removed negative keywords "price" and "prices" from the campaign (23 Oct 2026, per user request) because they block potentially genuine customers; total now 64 ("special" not yet removed)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.