Google Ads Performance ReportAds Report

Calista Thai Massage • Search campaign - Auckland

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Selected period: 2026-10-24 → 2026-11-06

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ไทยEN
CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-06Showing: 2026-10-24 → 2026-11-06
Needs attention

Running, but a few things should be tuned for better results.

In short

Cumulative results since the campaign startedAll-time totals from the first day to the selected date; they do not change with the date range.

Search words that work

Words that work30
Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions
2,377
Times your ad was shown
Last 14-day trend▼ Falling
Clicks to website
234
People who clicked the ad to your site
Last 14-day trend▼ Falling
Click rate (CTR)
9.8%
Clicks ÷ impressions. Higher = ad matches intent
Last 14-day trend▲ Rising
Cost per click
฿37.89
Spend ÷ clicks
Last 14-day trend▲ Rising
Spend
฿8,865.17
Money actually spent (THB)
Last 14-day trend▲ Rising
Book Now clicks (interest)
63
People who pressed Book Now on the site
Last 14-day trend▼ Falling
Book Now rate per click
26.9%
Book Now clicks ÷ clicks
Last 14-day trend▼ Falling
Cost per Book Now click
฿140.72
Spend ÷ Book Now clicks
Last 14-day trend▲ Rising

Invalid clicks

Invalid clicks
1
Clicks Google filtered out as invalid (bots / accidental repeats); not charged
Last 14-day trend▲ Rising
Invalid click rate
0.4%
Invalid ÷ (valid clicks + invalid)
Last 14-day trend▲ Rising

Phone calls

Call Now clicks
1
People who tapped Call Now on the site after an ad click
Last 14-day trend▲ Rising
Call Now rate per click
0.4%
Call Now clicks ÷ clicks
Last 14-day trend▲ Rising
Cost per Call Now click
฿8,865.17
Spend ÷ Call Now clicks
Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:001

Device

mobile1

Keyword

relaxing massage near me1

Performance by ad (selected range)

Ad (headlines)Impr.ClicksCostBookCallCost/call
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Massage Services - Auckland · #828384435051		1,489140฿5,184.78340—
Book Your Thai Massage Now | Book Online in Seconds | Reserve Your Massage Today
Massage Services - Auckland · #829703216577		58860฿2,239.31221฿2,239
Thai Massage Auckland | Remuera, Auckland | Book Your Massage Today
Thai Massage Near Me · #829714658795		395฿174.6210—

Where clicks came from (selected range)

City

ClicksBookCall
Auckland,Auckland,Auckland194571
Warkworth,Auckland100
Waiuku,Auckland100
Kumeu,Auckland000
Wellsford,Auckland000
Whitford,Auckland000
Kingseat,Auckland000
Wainui,Auckland000
Pukekohe000
Dairy Flat,Auckland000

Postal code

ClicksBookCall
1010,Auckland41110
2022,Auckland1040
1061,Auckland700
0632,Auckland511
1011,Auckland510
2013,Auckland410
1041,Auckland410
2014,Auckland310
1025,Auckland310
1071,Auckland210

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers234 / 20 clicks
Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

Total spend

Money spent in total

Total Book Now clicks

People who pressed Book Now, in total

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

Why so few impressions

Only 7 of 7 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

  • Cost per click (CPC)Lower is better
    ฿37.89Target ≤ ฿40
    Pass
  • Click rate (CTR)Does the ad match what people search?
    9.8%Target ≥ 5%
    Pass
  • Book Now rate per clickDoes the page make people want to book?
    26.9%Target ≥ 10%
    Pass

Recommended next steps

Based on cumulative totals since the campaign started

  1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

DateBudgetPossible max / daySpent
27 Oct฿700฿1,400฿667.91
26 Oct฿500฿1,000฿505.64
25 Oct฿1,000฿2,000฿144.34
24 Oct฿150฿300฿172.85
23 Oct฿150฿300฿155.56
22 Oct฿150฿300฿130.33
21 Oct฿150฿300฿151.24
20 Oct฿150฿300฿166.17
19 Oct฿80฿160฿663.16

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

DateCPC (≤ ฿40)CTR (≥ 5%)Book rate (≥ 10%)
6 Nov฿60.19 Not yet25.9% Too early0.0% Not yet
5 Nov฿35.36 Pass9.3% Pass37.5% Pass
4 Nov฿63.51 Not yet11.5% Pass0.0% Not yet
3 Nov฿34.30 Pass10.2% Pass23.5% Pass
2 Nov฿35.17 Pass9.0% Pass37.5% Pass
1 Nov฿28.66 Pass10.6% Pass9.1% Not yet
31 Oct฿33.67 Pass13.4% Pass29.2% Pass
30 Oct฿38.14 Pass8.9% Pass34.6% Pass
29 Oct฿34.35 Pass8.3% Pass21.4% Pass
28 Oct฿36.71 Pass10.3% Pass18.2% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.8%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Cost per click is in range ฿38
Within the guideline.
Best keywords: "thai massage remuera", "calista thai massage", "calista thai massage"
Click rate above 5%.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
  • "massage auckland" (4 clicks, ฿129)
  • "full body massage auckland" (4 clicks, ฿180)
  • "foot massage near me" (3 clicks, ฿109)
  • "couples massage" (2 clicks, ฿76)
  • "foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
1 invalid clicks (0.4%)
Google filtered 1 of 235 clicks (0.4%); those are not charged.
15 ad edit(s) in the last 3 days
  • 5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
  • 5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
  • 5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d...
  • 5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (...
  • 5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n...
  • and 10 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad
2,377
Clicked to site
234
9.8%
Pressed Book Now
63
26.9%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

  • Mobile224 CTR 9.8% · CPC ฿36
  • Desktop10 CTR 17.9% · CPC ฿79
  • Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

204Clicks from keywords
฿37.08Average cost per click
9.7%Click rate (CTR)
56Book Now clicks
KeywordShare of clicksImpr.ClicksCTRCPCCostBook
  1. 1thai massagephrase434388.8%฿37฿1,424.7912
  2. 2relaxing massage near mephrase528356.6%฿38฿1,346.915
  3. 3relaxation massage aucklandphrase2532610.3%฿39฿1,021.762
  4. 4relaxation massagephrase219209.1%฿34฿680.576
  5. 5calista thai massageexact701825.7%฿33฿590.5113
  6. 6calista thai massagephrase44920.5%฿34฿309.032
  7. 7couples massage aucklandphrase58813.8%฿38฿303.463
  8. 8couples massagephrase6669.1%฿37฿220.950
  9. 9thai massage near meexact59610.2%฿32฿190.551
  10. 10deep tissue massage aucklandexact25520.0%฿37฿186.633

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

KeywordClicksSpendBook clicksCost per Book clickResult
Total227฿8,610.0963฿137
calista thai massage18฿590.5113฿45Good
thai massage47฿2,205.2713฿176Good
relaxing massage near me38฿1,424.316฿237Good
relaxation massage20฿680.576฿113Good
thai massage remuera5฿166.194฿42Good
hot stone massage auckland2฿57.064฿14Good
couples massage auckland8฿303.463฿101Good
couples massage near me4฿137.403฿46Good
deep tissue massage auckland5฿186.633฿75Good
relaxation massage auckland34฿1,228.982฿614Good
2Daily view (only days with clicks or Book Now) — tap to open
DateKeywordImpr.ClicksSpendBook clicks
6 NovDay total (4)227฿421.300
relaxation massage auckland73฿150.760
thai massage122฿183.940
couples massage auckland21฿47.610
calista thai massage11฿38.990
5 NovDay total (9)15816฿565.836
relaxation massage353฿107.732
relaxation massage auckland413฿98.800
couples massage92฿80.930
relaxing massage near me322฿79.772
thai massage232฿62.541
best thai massage near me21฿40.050
couples massage auckland71฿35.710
calista thai massage11฿33.091
thai massage near me81฿27.210
4 NovDay total (6)409฿571.590
relaxation massage auckland163฿161.070
thai massage couples12฿157.680
relaxing massage near me121฿82.720
massage mount eden21฿70.500
couples massage newmarket11฿52.490
relaxation massage81฿47.130
3 NovDay total (9)14617฿583.044
relaxing massage near me354฿139.221
thai massage333฿101.340
relaxation massage192฿75.610
couples massage auckland52฿74.260
calista thai massage102฿73.680
calista thai massage51฿36.191
relaxation massage auckland301฿34.790
thai massage open now11฿30.891
thai massage near me81฿17.061
2 NovDay total (10)14916฿562.696
relaxation massage253฿104.712
relaxation massage auckland443฿95.010
relaxing massage near me322฿781
thai massage282฿67.281
couples massage auckland61฿41.281
thai massage remuera61฿40.520
thai massage near me51฿38.620
massage greenlane11฿38.050
thai massage newmarket11฿30.970
hot stone massage auckland11฿28.251

What people actually searched

Search termImpr.ClicksSpendBook clicks
massage near me32723฿947.173
calista thai massage7421฿630.6016
thai massage near me928฿259.022
calista thai387฿240.021
full body massage auckland144฿179.820
massage auckland473฿103.640
foot massage near me313฿108.950
couples massage auckland303฿119.881
deep tissue massage auckland153฿129.123
couples massage272฿76.050

Account and tracking status

Campaign status
Enabled
ELIGIBLE
Ad status
Eligible (3 ads)
Book Now tag (GTM)
✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

  • 2026-10-29Increased the daily budget to THB 600 (~23:52 Thai time, per Google Ads change history)
  • 2026-10-29Raised max CPC bid limit from THB 45 to THB 50 (Maximize Clicks unchanged) as the user's chosen intermediate step before 55-60, because the campaign is still limited by bid strategy
  • 2026-10-29Added phrase-match keywords "foot massage" and "thai massage parnell" to Massage Services - Auckland after Keyword Planner check (Auckland, English): foot massage 1,600/mo, thai massage parnell 880/mo; approved by user
  • 2026-10-29Re-enabled 4 previously paused keywords: "relaxation massage", "relaxation massage auckland", "couples massage", [thai massage near me] to increase impressions; approved by user
  • 2026-10-29Raised max CPC bid limit from THB 35 to THB 45 (strategy still Maximize Clicks, budget THB 500/day unchanged) because every keyword's CPC was pinned at the THB 35 cap and the campaign was limited by bid strategy; approved by user

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.