Google Ads Performance ReportAds Report

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

• Cost per click (CPC)Lower is better
  ฿37.20Target ≤ ฿40
  Pass
• Click rate (CTR)Does the ad match what people search?
  9.7%Target ≥ 5%
  Pass
• Book Now rate per clickDoes the page make people want to book?
  27.8%Target ≥ 10%
  Pass

Recommended next steps

Based on cumulative totals since the campaign started

1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

• Mobile217 CTR 9.6% · CPC ฿35
• Desktop10 CTR 17.9% · CPC ฿79
• Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

1. 1thai massagephrase481459.4%฿45฿2,021.3313
2. 2relaxing massage near mephrase581386.5%฿37฿1,424.316
3. 3relaxation massage aucklandphrase317319.8%฿35฿1,078.222
4. 4relaxation massagephrase226208.8%฿34฿680.576
5. 5calista thai massageexact701825.7%฿33฿590.5113
6. 6thai massage near meexact791113.9%฿29฿314.161
7. 7calista thai massagephrase43818.6%฿34฿270.042
8. 8couples massage aucklandphrase58712.1%฿37฿255.853
9. 9couples massagephrase7068.6%฿37฿220.950
10. 10deep tissue massage aucklandexact25520.0%฿37฿186.633

Ad change log

• 2026-11-05Paused 4 more keywords that never had a Book Now: "best thai massage near me", "massage greenlane", "thai massage newmarket", "thai massage near me now" (3 others - "deep tissue massage", "best thai massage in auckland", "thai massage auckland cbd" - were already paused). 10 zero-booking keywords are now paused today. Keywords that ever had a Book Now were not touched (15 verified still enabled).
• 2026-11-05Tuned the fake-click guard (cron 77bfb16c): engaged threshold 10 -> 45 seconds; a.b prefixes with >= 3 previously blocked /24 ranges suspend Ads for new IPs immediately; previously blocked prefixes and shared proxy egress no longer count as customers.
• 2026-11-05Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 days, 2nd strike), 161.29.98, 122.63.64, 122.57.4, 49.224.107 (7 days). Released 103.141.102.9, 203.97.23.18, 47.72.110.31 and labeled them normal (per user order). Side effect: 161.29.x is a 2degrees mobile IP pool, so real customers there may be unable to reach the site until release.
• 2026-11-05Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (no cap) per user order. Budget unchanged at THB 550/day. Risk: on 3-4 Nov this setup gave CPC ~THB 63 and exhausted the budget before 09:00; fake Book Now clicks may skew bidding; revert to Max Clicks + CPC THB 50 if impressions/clicks collapse.
• 2026-11-05Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage newmarket", "massage mount eden" (per user order).