Only 8 of 8 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.
Test results and next steps
Results vs targets (cumulative)
Calculated from cumulative totals against the targets set at the start of the test
Cost per click (CPC)Lower is better
฿37.73Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.9%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.2%Target ≥ 10%
Pass
Recommended next steps
Based on cumulative totals since the campaign started
Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.
Daily budget (per day, not cumulative)
The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.
Date
Budget
Possible max / day
Spent
28 Oct
฿700
฿1,400
฿807.64
27 Oct
฿700
฿1,400
฿667.91
26 Oct
฿500
฿1,000
฿505.64
25 Oct
฿1,000
฿2,000
฿144.34
24 Oct
฿150
฿300
฿172.85
23 Oct
฿150
฿300
฿155.56
22 Oct
฿150
฿300
฿130.33
21 Oct
฿150
฿300
฿151.24
20 Oct
฿150
฿300
฿166.17
19 Oct
฿80
฿160
฿663.16
Daily results vs targets (separate from cumulative)
Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").
Date
CPC (≤ ฿40)
CTR (≥ 5%)
Book rate (≥ 10%)
7 Nov
—Too early
0.0%Too early
—Too early
6 Nov
฿52.71Not yet
24.2%Too early
12.5%Pass
5 Nov
฿35.36Pass
9.3%Pass
37.5%Pass
4 Nov
฿63.51Not yet
11.5%Pass
0.0%Not yet
3 Nov
฿34.30Pass
10.2%Pass
23.5%Pass
2 Nov
฿35.17Pass
9.0%Pass
37.5%Pass
1 Nov
฿28.66Pass
10.6%Pass
9.1%Not yet
31 Oct
฿33.67Pass
13.4%Pass
29.2%Pass
30 Oct
฿38.14Pass
8.9%Pass
34.6%Pass
29 Oct
฿34.35Pass
8.3%Pass
21.4%Pass
What to fix and what to do next
Needs fixing (by priority)
Keyword "couples massage" spent ฿221 with no booking interest
6 clicks, no Book Now or booking.
Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.
Working well (keep it)
Strong click rate 9.9%
People who see the ad click at a healthy rate; ad copy and keywords match.
Do this: Keep the current ad copy; avoid frequent edits.
Do this: Use them as a guide for headlines and add similar terms.
Best hours for clicks (NZ time): 11:00, 14:00, 13:00
Customers search and click most at these times.
Do this: Collect two weeks of data before changing the schedule.
Notes and context
9 keywords have no impressions
Probably low search volume (e.g. hot stone 10-100 searches a month).
Do this: No rush, but if still unused after 30 days, merge or remove.
Searches that got clicks but no booking interest
"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (3 clicks, ฿109)
"couples massage" (2 clicks, ฿76)
"foot massage" (2 clicks, ฿75)
Do this: If a term is unrelated to your services, add it as a negative keyword right away.
3 invalid clicks (1.3%)
Google filtered 3 of 238 clicks (1.3%); those are not charged.
15 ad edit(s) in the last 3 days
7 Nov: Paused keyword "couples massage" (not removed) on the user's instruction at ~03:35 Thai time: cumulative 70...
6 Nov: The fake-click guard (cron, service account) added 6 IP exclusions in Google Ads today: 05:35, 06:34, 06:50...
6 Nov: Bidding strategy changed from Maximize Conversions (no cap) to Maximize Clicks + max CPC THB 45. Edited by...
6 Nov: Daily budget changed from THB 550 to THB 150 (down THB 400). Edited by the user via the Google Ads web clie...
5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
and 10 more (see the change log)
Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.
Running totals up to today
Daily clicks
People who clicked through to the website each day (impressions trend is in the cards above)
Daily spend
Bars = spend per day
Daily click rate (CTR)
Dashed line = 5% target (good)
10%▲ max 15%
Customer journey: from ad view to Book Now click
Shows where customers drop off the most
Saw the ad
2,383
Clicked to site
235
9.9%
Pressed Book Now
64
27.2%
Clicks by hour (New Zealand time)
Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)
Clicks to websiteImpressions
Devices people use to reach the ad
Bar = clicks; small text = CTR and cost per click (CPC) for each device
Mobile225 CTR 9.8% · CPC ฿36
Desktop10 CTR 17.9% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0
Details
Search words that work well
Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.
1Total since start
Keyword
Clicks
Spend
Book clicks
Cost per Book click
Result
Total
228
฿8,610.47
64
฿135
calista thai massage
18
฿590.51
13
฿45
Good
thai massage
48
฿2,205.65
13
฿176
Good
relaxing massage near me
38
฿1,424.31
6
฿237
Good
relaxation massage
20
฿680.57
6
฿113
Good
thai massage remuera
5
฿166.19
4
฿42
Good
hot stone massage auckland
2
฿57.06
4
฿14
Good
calista thai massage
9
฿309.03
3
฿103
Good
couples massage auckland
8
฿303.46
3
฿101
Good
couples massage near me
4
฿137.40
3
฿46
Good
deep tissue massage auckland
5
฿186.63
3
฿75
Good
2Daily view (only days with clicks or Book Now) — tap to open
Date
Keyword
Impr.
Clicks
Spend
Book clicks
No data in this period yet
What people actually searched
Search term
Impr.
Clicks
Spend
Book clicks
No data in this period yet
Account and tracking status
Campaign status
Enabled
learning) (bidding = Maximize Clicks + max CPC THB 45
Ad status
มีสิทธิ์
Book Now tag (GTM)
✔ Working
235 คลิก / CTR 9.87% / ฿8,865.55 / CPC ฿37.73 / Conversion 69 (฿128.49 ต่อ Conv) | คีย์เวิร์ดอ่านครบ 84 แถว, Search terms อ่าน ~125 จาก 520 แถว (แถวที่ใช้เงิน) | อุปกรณ์: มือถือ 225 คลิก ฿8,077 / คอม 10 คลิก ฿788 / แท็บเล็ต 0 (คอม/แท็บเล็ต -100%) | สถานะแท็กอ่านไม่ได้รอบนี้ (หน้า /aw/conversions ตารางว่าง) tag_booking_ok=false หมายถึงยังไม่ยืนยัน | เมื่อวาน 6 พ.ย. (ตรวจจากหน้า Ads ตรงกันทั้งแคมเปญ/อุปกรณ์/คีย์เวิร์ด/Search terms): 33 แสดงผล / 8 คลิก / ฿421.68 / Conversion 1 (calista thai massage) / มือถือล้วน; ใช้เงินถึง ฿421 ก่อน 08:48 แล้วงบถูกลดเป็น ฿150 จึงไม่แสดงต่อ | ไม่ได้ดึงรายชั่วโมง และไม่ได้เขียนทับรายวัน/ชั่วโมง/คีย์เวิร์ดของ cron (แยก Book Now กับ Fresha จากหน้า Ads ไม่ได้) | ประวัติการเปลี่ยนแปลงใน Ads ยังไม่แสดงการหยุด "couples massage" (อาจล่าช้า) แต่สถานะคีย์เวิร์ดยืนยันแล้วว่า หยุดชั่วคราว / Live read from Google Ads UI 7 Nov 2026 ~03:35 Thai (before the 04:00 schedule start, today = 0): balance THB 930.33 (Google warns funds low) | budget THB 150/day + Maximize Clicks (user-confirmed) | campaign Eligible (learning) | cumulative 18 Oct-7 Nov: 2,382 impressions / 235 clicks / CTR 9.87% / THB 8,865.55 / CPC THB 37.73 / 69 conversions (THB 128.49 per conv) | keywords: all 84 rows read, search terms: ~125 of 520 rows read (spending rows) | devices: mobile 225 clicks THB 8,077 / desktop 10 clicks THB 788 / tablet 0 (desktop/tablet -100%) | tag status not readable this pass (/aw/conversions table empty), tag_booking_ok=false means not verified | yesterday 6 Nov (cross-checked on the Ads UI: campaign/devices/keywords/search terms all agree): 33 impressions / 8 clicks / THB 421.68 / 1 conversion (calista thai massage) / mobile only; spend hit THB 421 before 08:48, then the budget was cut to THB 150 so delivery stopped | hourly not pulled; cron daily/hourly/keyword figures were not overwritten (Book Now vs Fresha split not readable on the Ads UI) | Ads change history does not yet list the "couples massage" pause (may lag) but the keyword status was verified as paused
Ad change log
2026-10-20Added 5 campaign-level negative keywords (phrase): kumeu, papakura, flat bush, milford, head spa to block out-of-area / off-service clicks; 51 negative keywords in total (20 Oct 2026, per user request)
2026-10-20Re-added the "Appointment" (Fresha Booking) goal to the campaign via campaign-specific goals (campaign 1 of 1) because the Fresha tag status is now healthy (20 Oct 2026, per user request)
2026-10-20Raised the max CPC cap from ฿90 to ฿150 and the daily budget from ฿120 to ฿150 because the old cap was below the real auction price (20 Oct 2026, per user request)
2026-10-20Re-enabled 7 service-matching keywords (phrase): thai massage, deep tissue massage, hot stone massage, couples massage, relaxation massage, traditional thai massage, aroma massage (20 Oct 2026, per user request)
2026-10-20Raised the max CPC cap from ฿40 to ฿90 so ads can win auctions and show again (20 Oct 2026, per user request)
Time conversion
Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.