Calista Ads Report

CampaignCalista Thai Massage - Search - AucklandEnabledToday: 2026-11-05Showing: 2026-10-30 → 2026-11-05

Needs attention

Running, but a few things should be tuned for better results.

In short

1Campaign status: Enabled (LEARNING)
2Enough data for a first assessment (227 clicks).
3The test review date has arrived.

Search words that work

Words that work30

Best word right nowcalista thai massage

See details per word ↓

Key metrics

Impressions

2,350

Times your ad was shown

Last 7-day trend▼ Falling

Clicks to website

227

People who clicked the ad to your site

Last 7-day trend▼ Falling

Click rate (CTR)

9.7%

Clicks ÷ impressions. Higher = ad matches intent

Last 7-day trend▼ Falling

Cost per click

฿37.20

Spend ÷ clicks

Last 7-day trend▲ Rising

Spend

฿8,443.87

Money actually spent (THB)

Last 7-day trend▼ Falling

Book Now clicks (interest)

People who pressed Book Now on the site

Last 7-day trend▼ Falling

Book Now rate per click

27.8%

Book Now clicks ÷ clicks

Last 7-day trend▼ Falling

Cost per Book Now click

฿134.03

Spend ÷ Book Now clicks

Last 7-day trend▲ Rising

Invalid clicks

Clicks Google filtered out as invalid (bots / accidental repeats); not charged

Last 7-day trend▲ Rising

Invalid click rate

0.4%

Invalid ÷ (valid clicks + invalid)

Last 7-day trend▲ Rising

Phone calls

Call Now clicks

People who tapped Call Now on the site after an ad click

Last 7-day trend● Steady

Call Now rate per click

0.4%

Call Now clicks ÷ clicks

Last 7-day trend● Steady

Cost per Call Now click

฿8,443.87

Spend ÷ Call Now clicks

Daily trendNo data yet

Where the calls came from (selected range)

Hour (NZ time)

10:00

Device

mobile

Keyword

relaxing massage near me

Performance by ad (selected range)

Ad (headlines)	Impr.	Clicks	Cost	Book	Call	Cost/call
Thai Massage Auckland \| Remuera, Auckland \| Book Your Massage Today Massage Services - Auckland · #828384435051	666	64	฿2,339.64	12	0	—
Book Your Thai Massage Now \| Book Online in Seconds \| Reserve Your Massage Today Massage Services - Auckland · #829703216577	496	53	฿1,986.61	21	1	฿1,987
Thai Massage Auckland \| Remuera, Auckland \| Book Your Massage Today Thai Massage Near Me · #829714658795	8	2	฿71.82	0	0	—

Where clicks came from (selected range)

City

	Clicks	Book	Call
Auckland,Auckland,Auckland	115	33	1
Warkworth,Auckland	1	0	0
Kumeu,Auckland	0	0	0
Whitford,Auckland	0	0	0
Kingseat,Auckland	0	0	0
Wellsford,Auckland	0	0	0
Pukekohe	0	0	0
Dairy Flat,Auckland	0	0	0
Riverhead,Auckland	0	0	0
Clevedon,Auckland	0	0	0

Postal code

	Clicks	Book	Call
1010,Auckland	27	7	0
2022,Auckland	6	4	0
2013,Auckland	3	1	0
0632,Auckland	2	1	1
1061,Auckland	2	0	0
1071,Auckland	2	1	0
2024,Auckland	2	1	0
1011,Auckland	2	0	0
1041,Auckland	2	0	0
2014,Auckland	2	0	0

From Google Ads (the user's actual location at click). Top 10 shown; per-area numbers are still too small to act on.

How reliable are these numbers227 / 20 clicks

Enough clicks for a first assessment.

Cumulative trend

Total clicks

People who clicked through, in total

227▲ 16

Total spend

Money spent in total

฿8,444▲ ฿566

Total Book Now clicks

People who pressed Book Now, in total

63▲ 6

Cost per Book click (running)

Total spend ÷ total Book Now clicks; lower is better (0 until the first click).

฿134▼ ฿4▲ max ฿663

Why so few impressions

Search words switched on16
Of those, have appeared16
Words paused5
Ad hours10:00–20:30 NZ time (04:00–14:30 Thai)
Latest data pull5 Nov, 20:30 Thai · 6 Nov, 02:30 NZ

Only 16 of 16 words have appeared. The rest probably do not have enough searches yet, so volume is low. No fault stopping the ads was found.

Test results and next steps

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

Cost per click (CPC)Lower is better
฿37.20Target ≤ ฿40
Pass
Click rate (CTR)Does the ad match what people search?
9.7%Target ≥ 5%
Pass
Book Now rate per clickDoes the page make people want to book?
27.8%Target ≥ 10%
Pass

Recommended next steps

Based on cumulative totals since the campaign started

Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Date	Budget	Possible max / day	Spent
26 Oct	฿500	฿1,000	฿505.64
25 Oct	฿1,000	฿2,000	฿144.34
24 Oct	฿150	฿300	฿172.85
23 Oct	฿150	฿300	฿155.56
22 Oct	฿150	฿300	฿130.33
21 Oct	฿150	฿300	฿151.24
20 Oct	฿150	฿300	฿166.17
19 Oct	฿80	฿160	฿663.16

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Date	CPC (≤ ฿40)	CTR (≥ 5%)	Book rate (≥ 10%)
5 Nov	฿35.36 Pass	9.3% Pass	37.5% Pass
4 Nov	฿63.51 Not yet	11.5% Pass	0.0% Not yet
3 Nov	฿34.30 Pass	10.2% Pass	23.5% Pass
2 Nov	฿35.17 Pass	9.0% Pass	37.5% Pass
1 Nov	฿28.66 Pass	10.6% Pass	9.1% Not yet
31 Oct	฿33.67 Pass	13.4% Pass	29.2% Pass
30 Oct	฿38.14 Pass	8.9% Pass	34.6% Pass
29 Oct	฿34.35 Pass	8.3% Pass	21.4% Pass
28 Oct	฿36.71 Pass	10.3% Pass	18.2% Pass
27 Oct	฿39.29 Pass	8.7% Pass	23.5% Pass

What to fix and what to do next

Needs fixing (by priority)

Keyword "couples massage" spent ฿221 with no booking interest

6 clicks, no Book Now or booking.

Do this: Check this keyword's Search terms; add negatives if off-target, or pause it if on-target but not working.

Working well (keep it)

Strong click rate 9.7%

People who see the ad click at a healthy rate; ad copy and keywords match.

Do this: Keep the current ad copy; avoid frequent edits.

Cost per click is in range ฿37

Within the guideline.

Best keywords: "thai massage remuera", "calista thai massage", "deep tissue massage auckland"

Click rate above 5%.

Do this: Use them as a guide for headlines and add similar terms.

Best hours for clicks (NZ time): 14:00, 11:00, 13:00

Customers search and click most at these times.

Do this: Collect two weeks of data before changing the schedule.

Notes and context

9 keywords have no impressions

Probably low search volume (e.g. hot stone 10-100 searches a month).

Do this: No rush, but if still unused after 30 days, merge or remove.

Searches that got clicks but no booking interest

"massage auckland" (4 clicks, ฿129)
"full body massage auckland" (4 clicks, ฿180)
"foot massage near me" (3 clicks, ฿109)
"couples massage" (2 clicks, ฿76)
"foot massage" (2 clicks, ฿75)

Do this: If a term is unrelated to your services, add it as a negative keyword right away.

1 invalid clicks (0.4%)

Google filtered 1 of 228 clicks (0.4%); those are not charged.

17 ad edit(s) in the last 3 days

5 Nov: Set desktop bid adjustment to -100% (no ads on desktop)
5 Nov: Set tablet bid adjustment to -100% (no ads on tablets): tablets had 42 impressions, 0 clicks, 0 Book Now ov...
5 Nov: Banned risk groups on both Ads (IP exclusion) and web (ban_ip) for 6 /24 ranges: 161.29.81, 161.29.93 (14 d...
5 Nov: Changed bidding from Maximize Clicks + max CPC THB 50 to Target CPA THB 100, then to Maximize Conversions (...
5 Nov: Paused 3 keywords that never had a Book Now in the whole period: "thai massage couples", "couples massage n...
and 12 more (see the change log)

Do this: Results after edits take time to build up; wait 2-3 days of data before concluding.

Running totals up to today

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

10%▼ 0%▲ max 15%

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Saw the ad

2,350

Clicked to site

227

9.7%

Pressed Book Now

27.8%

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Clicks to websiteImpressions

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

Mobile217 CTR 9.6% · CPC ฿35
Desktop10 CTR 17.9% · CPC ฿79
Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

119Clicks from keywords

฿36.96Average cost per click

10.2%Click rate (CTR)

33Book Now clicks

KeywordShare of clicksImpr.ClicksCTRCPCCostBook

1relaxation massage aucklandphrase246239.3%฿38฿8712
2relaxing massage near mephrase228177.5%฿39฿668.724
3relaxation massagephrase163169.8%฿36฿580.496
4thai massagephrase175126.9%฿33฿395.502
5calista thai massageexact371129.7%฿33฿360.098
6couples massage aucklandphrase46715.2%฿37฿255.853
7thai massage near meexact56610.7%฿32฿190.551
8couples massagephrase37513.5%฿37฿186.500
9calista thai massagephrase31412.9%฿33฿132.971
10thai massage remueraphrase10330.0%฿36฿108.601

Details

Search words that work well

Words people searched before seeing and clicking the ad, ranked by how many pressed Book Now. Numbers are totals from the start of the campaign to the selected date.

1Total since start

Keyword	Clicks	Spend	Book clicks	Cost per Book click	Result
Total	220	฿8,188.79	63	฿130
calista thai massage	18	฿590.51	13	฿45	Good
thai massage	45	฿2,021.33	13	฿162	Good
relaxing massage near me	38	฿1,424.31	6	฿237	Good
relaxation massage	20	฿680.57	6	฿113	Good
thai massage remuera	5	฿166.19	4	฿42	Good
hot stone massage auckland	2	฿57.06	4	฿14	Good
couples massage auckland	7	฿255.85	3	฿85	Good
couples massage near me	4	฿137.40	3	฿46	Good
deep tissue massage auckland	5	฿186.63	3	฿75	Good
relaxation massage auckland	31	฿1,078.22	2	฿539	Good

2Daily view (only days with clicks or Book Now) — tap to open

Date	Keyword	Impr.	Clicks	Spend	Book clicks
5 Nov	Day total (9)	158	16	฿565.83	6
	relaxation massage	35	3	฿107.73	2
	relaxation massage auckland	41	3	฿98.80	0
	couples massage	9	2	฿80.93	0
	relaxing massage near me	32	2	฿79.77	2
	thai massage	23	2	฿62.54	1
	best thai massage near me	2	1	฿40.05	0
	couples massage auckland	7	1	฿35.71	0
	calista thai massage	1	1	฿33.09	1
	thai massage near me	8	1	฿27.21	0
4 Nov	Day total (6)	40	9	฿571.59	0
	relaxation massage auckland	16	3	฿161.07	0
	thai massage couples	1	2	฿157.68	0
	relaxing massage near me	12	1	฿82.72	0
	massage mount eden	2	1	฿70.50	0
	couples massage newmarket	1	1	฿52.49	0
	relaxation massage	8	1	฿47.13	0
3 Nov	Day total (9)	146	17	฿583.04	4
	relaxing massage near me	35	4	฿139.22	1
	thai massage	33	3	฿101.34	0
	relaxation massage	19	2	฿75.61	0
	couples massage auckland	5	2	฿74.26	0
	calista thai massage	10	2	฿73.68	0
	calista thai massage	5	1	฿36.19	1
	relaxation massage auckland	30	1	฿34.79	0
	thai massage open now	1	1	฿30.89	1
	thai massage near me	8	1	฿17.06	1
2 Nov	Day total (10)	149	16	฿562.69	6
	relaxation massage	25	3	฿104.71	2
	relaxation massage auckland	44	3	฿95.01	0
	relaxing massage near me	32	2	฿78	1
	thai massage	28	2	฿67.28	1
	couples massage auckland	6	1	฿41.28	1
	thai massage remuera	6	1	฿40.52	0
	thai massage near me	5	1	฿38.62	0
	massage greenlane	1	1	฿38.05	0
	thai massage newmarket	1	1	฿30.97	0
	hot stone massage auckland	1	1	฿28.25	1
1 Nov	Day total (8)	86	11	฿315.24	1
	relaxing massage near me	21	2	฿67.72	0
	thai massage	14	2	฿60.69	0
	relaxation massage auckland	31	2	฿47.56	0
	thai massage near me now	1	1	฿31.77	0
	relaxation massage	12	1	฿30.82	0
	thai massage remuera	1	1	฿28.54	0
	couples massage	2	1	฿26.83	0
	calista thai massage	4	1	฿21.31	1

What people actually searched

Search term	Impr.	Clicks	Spend	Book clicks
massage near me	151	11	฿456.58	3
calista thai massage	35	9	฿302.59	6
thai massage near me	53	6	฿190.55	1
calista thai	30	4	฿132.97	1
full body massage auckland	14	4	฿179.82	0
massage auckland	35	2	฿81.51	0
foot massage near me	15	2	฿74.97	0
couples massage auckland	14	2	฿77.85	1
best couples massage auckland	2	2	฿71.55	1
sky city massage	1	2	฿61.64	1

Account and tracking status

Campaign status

Enabled

LEARNING

Ad status

Eligible (3 ads)

Book Now tag (GTM)

✔ Working

Auto-pulled via Cloudflare Cron + Google Ads API (intra-day data may be partial; conversions = all_conversions for Book Now Click/Call Now Click only; balance, tag and ad status carried over)

Ad change log

2026-10-20Raised the daily budget from THB 80 to THB 120 at the user's request on 20 Oct 2026 ~06:57 Thai time, together with re-enabling the on-service keywords (per Google Ads change history)
2026-10-20Added 5 campaign-level negative keywords (phrase): kumeu, papakura, flat bush, milford, head spa to block out-of-area / off-service clicks; 51 negative keywords in total (20 Oct 2026, per user request)
2026-10-20Re-added the "Appointment" (Fresha Booking) goal to the campaign via campaign-specific goals (campaign 1 of 1) because the Fresha tag status is now healthy (20 Oct 2026, per user request)
2026-10-20Raised the max CPC cap from ฿90 to ฿150 and the daily budget from ฿120 to ฿150 because the old cap was below the real auction price (20 Oct 2026, per user request)
2026-10-20Re-enabled 7 service-matching keywords (phrase): thai massage, deep tissue massage, hot stone massage, couples massage, relaxation massage, traditional thai massage, aroma massage (20 Oct 2026, per user request)

Time conversion

Google Ads data uses Thai time (GMT+7). Converted to New Zealand time: now (until 4 Apr 2027) +6 hours, afterwards +5 hours.

Google Ads Performance ReportAds Report

In short

Search words that work

Key metrics

Invalid clicks

Phone calls

Where the calls came from (selected range)

Hour (NZ time)

Device

Keyword

Performance by ad (selected range)

Where clicks came from (selected range)

City

Postal code

Cumulative trend

Total clicks

Total spend

Total Book Now clicks

Cost per Book click (running)

Why so few impressions

Test results and next steps

Results vs targets (cumulative)

Recommended next steps

Daily budget (per day, not cumulative)

Daily results vs targets (separate from cumulative)

What to fix and what to do next

Needs fixing (by priority)

Working well (keep it)

Notes and context

Running totals up to today

Daily clicks

Daily spend

Daily click rate (CTR)

Customer journey: from ad view to Book Now click

Clicks by hour (New Zealand time)

Devices people use to reach the ad

Keywords with the most clicks

Details

Search words that work well

1Total since start

What people actually searched

Account and tracking status

Ad change log

Time conversion