Google Ads Performance ReportAds Report

Results vs targets (cumulative)

Calculated from cumulative totals against the targets set at the start of the test

• Cost per click (CPC)Lower is better
  ฿37.73Target ≤ ฿40
  Pass
• Click rate (CTR)Does the ad match what people search?
  9.9%Target ≥ 5%
  Pass
• Book Now rate per clickDoes the page make people want to book?
  27.2%Target ≥ 10%
  Pass

Recommended next steps

Based on cumulative totals since the campaign started

1. Results pass the targets: consider scaling the test to gather more data, judged together with real bookings.

Daily budget (per day, not cumulative)

The budget set for each day, next to what was actually spent that day. "Possible maximum" is the most Google may spend on that day (up to 2x the daily budget when search demand is high); the monthly average stays within budget.

Daily results vs targets (separate from cumulative)

Each day is judged by the same targets. Use it to see how each day went; it does not decide the test (one day has few clicks, so it is often "Too early").

Daily clicks

People who clicked through to the website each day (impressions trend is in the cards above)

Daily spend

Bars = spend per day

Daily click rate (CTR)

Dashed line = 5% target (good)

Customer journey: from ad view to Book Now click

Shows where customers drop off the most

Clicks by hour (New Zealand time)

Ads run 10:00–20:30 NZ time (04:00–14:30 Thai time inside Google Ads)

Devices people use to reach the ad

Bar = clicks; small text = CTR and cost per click (CPC) for each device

• Mobile225 CTR 9.8% · CPC ฿36
• Desktop10 CTR 17.9% · CPC ฿79
• Tablet0 CTR 0.0% · CPC ฿0

Keywords with the most clicks

Longer bar = more clicks

1. 1thai massagephrase437398.9%฿37฿1,425.1712
2. 2relaxing massage near mephrase528356.6%฿38฿1,346.915
3. 3relaxation massage aucklandphrase2532610.3%฿39฿1,021.762
4. 4relaxation massagephrase219209.1%฿34฿680.576
5. 5calista thai massageexact701825.7%฿33฿590.5113
6. 6calista thai massagephrase44920.5%฿34฿309.033
7. 7couples massage aucklandphrase58813.8%฿38฿303.463
8. 8couples massagephrase6669.1%฿37฿220.950
9. 9thai massage near meexact59610.2%฿32฿190.551
10. 10deep tissue massage aucklandexact25520.0%฿37฿186.633

Ad change log

• 2026-10-27Switched bidding back to Maximize Clicks with a THB 60 max CPC cap at the user's request ~11:15 Thai time. Conversion goal remains Book Now Click.
• 2026-10-27Raised the daily budget to THB 700 (from 500) at the user's request ~10:55 Thai time. Kept Maximize Conversions, since the goal is the most Book Now clicks.
• 2026-10-27Added 7 campaign-level negative phrases at the user's request ~10:50 Thai time: north shore, howick, papatoetoe, chapel road, ayurvedic, price, prices — blocking out-of-area / off-service / price-shopping queries that spent money with no Book Now clicks.
• 2026-10-27Set the campaign conversion goal to only "Outbound click" (Book Now Click) at the user's request ~06:34 Thai time: removed Appointment (Fresha) and phone-lead goals from the campaign (conversion actions were not deleted) because the Fresha tag is not set up yet.
• 2026-10-27Changed bidding from Maximize Clicks (CPC cap THB 60) to Maximize Conversions (Book Now Click) at the user's request ~06:30 Thai time. Daily budget unchanged, no target CPA set; optimization score 73.4% -> 91%.